Group Director, Analytics
My Comfort Zone:
As the Group Director of Analytics, it is my goal to bring relevant tools and insightful data in which to root our strategy, planning, and measurement approach. I lead with a passion for marrying the art and science of analytics, providing each client with a customized and holistic analytics framework with a bias toward intentional insights and actionable findings.
How I’m Challenging It:
I find joy in challenging conventional ways to leverage analytics, ensuring we hone in on the data that can foster human and emotional interactions. Data offers the power to understand our audience, challenges, and predict future trends; fostering meaningful relationships and in turn allowing us to optimize and measure the business impact of our work.