My Comfort Zone:
As our Managing Director of Media Services, I lead our connections strategy, manage our paid media planning, and handle our buying practices at The Many. We create moments of connection between brands and people through data and analytics strategy, expertise in cross-channel media planning and buying, and an understanding of how technology and personalization affect culture.
How I’m Challenging It:
Modern marketing is not comfortable. Everyday, our team is stretching into areas that expand outside the realm of traditional “media” work. This keeps us at the edge of leveraging what we know into what is possible. Oh, and it’s where the magic happens. My challenge is to help keep us there.