Melissa
Cabral

Group Strategy Director

My Comfort Zone:
As our Group Strategy Director, I give our clients a competitive advantage by gaining a deep understanding of the complexities surrounding their brand, identifying golden opportunities, and then seizing those opportunities with confidence. I seek to illuminate so everyone can dazzle.

How I’m Challenging It:
I ask questions. I listen. I notice. I gather up the goods and share the most interesting bits. I deliver thinking that’s insightful and provocative — yet actually useful. I have zero patience for strategic pretense, waxing philosophical, or strategic sleights-of-hand. At the end of the day, we’re all just people searching for ways to connect with other people. It’s okay to be and sound human.

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