Tapped for the second year running, The Many has produced American Apparel’s 2019 wholesale catalog—what’s become known in the industry as the brand’s product Bible.
Through the design and production teams’ creative direction, The Many has been transforming the brand through the tasteful evolution of its iconography, digestible product pages, and functional storytelling.
With photography that brings it all to life, we created a catalog that not only establishes the brand as a category leader and sets it apart from competitors, but also captures the ethos of American Apparel.
“This year we wanted to showcase American Apparel’s large color offerings through the use of vibrant product shots juxtaposed against idealized Los Angeles vignettes. Through our talent’s personal expression, we sought to convey a mood; whether that be comfort, self-confidence, or the casual nonchalant attitude the brand is iconically known for,” says Jorge Andrade, Associate Director of Design at The Many
Scroll through our selects below or check out the full catalog on American Apparel’s website.