Big congratulations to our team are in order: The Many just brought home two more Shorty Awards wins, bringing our total count into the double digits!
Our “Free The Guac” activation on behalf of QDOBA Mexican Eats takes top honors in the Best Physical and Digital Convergence category. What started off as a one-off social post evolved into an insane stunt that dumped a couple of tons of avocados on the front steps of Chipotle’s flagship restaurant in Denver. The effort has already been recognized as a Best Real-Time Response finalist by The Webby Awards as well.
Then there was our social media launch of FX Networks’ American Horror Story penultimate season, which won the People’s Choice Award for Best Use of Instagram and was also nominated as a finalist. This became a fan favorite because it was so damn crazy: we wiped out the past seven seasons of American Horror Story’s Instagram content and made their whole profile go dark. Like there was some kind of…Apocalypse.
Big thanks to the teams that made this possible and to our clients who enable us to produce award-winning work!