Covering advertising, marketing, and brand creativity, Jeff Beer is a staff editor at Fast Company. So when he recently covered our Narcos work in his article, “Inside the secretly effective–and underrated–way Netflix keeps its shows and movies at the forefront of pop culture,” we couldn’t have been more thrilled.

The piece, which speaks to how the streaming giant presents itself as an entertainment super fan and uses meme-able content to keep us watching, takes a look at how Netflix’s social team keeps up with the speed of culture through social media and brand content strategy.

The piece also speaks about our “cheeky educational series #cokenomics, created for the first season of Narcos”, which is used as an example of how agencies can build out entertainment experiences beyond what’s on a show itself.

Read the full article here, or watch our Narcos case study below.

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