Turning a pain relief topical brand into a performance brand

BioFreeze Ad Agency of record

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Our vision for Biofreeze

For this product competing with BENGAY and Icy Hot, our vision was to move the brand from an over-the-counter pain gel to a sports-performance brand.

The Feeling Limitless brand platform we created enabled stories of physical transformation and self-actualization.


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Biofreeze Limitless Campaign Print
Biofreeze Limitless Campaign Print

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Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many

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Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many

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Biofreeze Product line shot by The Many

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Biofreeze Website by The Many
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