Turning a pain relief topical brand into a performance brand
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For this product competing with BENGAY and Icy Hot, our vision was to move the brand from an over-the-counter pain gel to a sports-performance brand.
The Feeling Limitless brand platform we created enabled stories of physical transformation and self-actualization.
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This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
