Turning a pain relief topical brand into a performance brand

BioFreeze Ad Agency of record

This is a spacer Block


Our vision for Biofreeze

A product competing with BENGAY and Icy Hot, was to move the brand from an over-the-counter pain gel to a sports-performance brand.

The Feeling Limitless brand platform we created enabled stories of physical transformation and self-actualization.


This is a spacer Block



This is a spacer Block



This is a spacer Block



This is a spacer Block



This is a spacer Block



This is a spacer Block



This is a spacer Block


Biofreeze Limitless Campaign Print
Biofreeze Limitless Campaign Print

This is a spacer Block



This is a spacer Block


Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many

This is a spacer Block


Biofreeze Limitless Campaign The Many
Biofreeze Limitless Campaign The Many

This is a spacer Block


Biofreeze Product line shot by The Many

This is a spacer Block


Biofreeze Website by The Many
View More Work

+