Challenging the status quo of homogenous home decor to prove Budget Blinds is anything but the same-old-same-old.
This is a spacer Block
A cross-department challenge of the status quo.
Budget Blinds was already the leader in the category, yet they saw potential for further growth and increased success against a competitive landscape awash in a sea of creative and media sameness. Custom research drove a brand positioning to bring the brand story to life and identified an audience that would drive to the Budget Blinds business.
This is a spacer Block
This campaign challenged the notion that Budget Blinds is more of the expected same-old-same-old.
And we reminded the world that your personal space should feel, well… personal.
This is a spacer Block
This is a spacer Block
This is a spacer Block
This is a spacer Block
“For our creative approach, we didn’t want to just set our story in a beautiful home, we wanted the decor to telegraph a story about the lives of the people inside.”
-Ashley Milhollin, ACD
This is a spacer Block
This is a spacer Block
To execute on our strategy, The Many developed an impactful, digital first campaign to tell the brand story for the very first time. We activated emerging channels like Connected TV along with custom audio programs to own a space that the competition has been reluctant to venture into. Aligning with podcasts that our audience loves provided the perfect opportunity to drive credibility for the Budget Blinds brand, even including a live host read from Conan O’Brien himself. The team also leveraged newer Smart Home tech ad opportunities through Spotify.
This is a spacer Block
This is a spacer Block
The analytics plan included onboarding GoogleAnalytics360, harnessing the full power of Google Marketing Cloud to revolutionize attribution, reporting, and real-time visualization of business performance. The resulting campaign & analytics plan allows for real-time optimizations to ultimately drive the greatest and most timely growth possible for the brand.