We made the world rethink Bumble Bee by showing up in places you don’t expect to see tuna but, frankly, where it totally belongs.

Bumble Bee Tuna Header Image
Bumble Bee Tuna Header Image

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With proud brand voice and a surprising approach to showing up in the world, we moved a 120-year-old, shelf-stable seafood brand from back-of-pantry to top-of-mind.

We sent influencers custom packaging to create the most unexpected reveal of all unboxing videos. Each box was inspired by a different Bumble Bee benefit, but all of them touted our tuna’s greatness.


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White influencer box with cans and cards
What Fuels You Influencer box
Green Summit Box
Burger Influence Box

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Foodbeast Partnership

Another boring recipe that looks like it was pulled from the depths of Pinterest? No thanks. We partnered with Foodbeast to create truly unexpected, insanely delicious tuna creations to get minds whirring and stomachs rumbling.


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Social

On social, we pitted Bumble Bee’s benefits up against people’s go-tos and created thumb-stopping ads that put tuna in uncharted contexts.


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