We made the world rethink Bumble Bee by showing up in places you don’t expect to see tuna but, frankly, where it totally belongs.
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We sent influencers custom packaging to create the most unexpected reveal of all unboxing videos. Each box was inspired by a different Bumble Bee benefit, but all of them touted our tuna’s greatness.
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Another boring recipe that looks like it was pulled from the depths of Pinterest? No thanks. We partnered with Foodbeast to create truly unexpected, insanely delicious tuna creations to get minds whirring and stomachs rumbling.
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On social, we pitted Bumble Bee’s benefits up against people’s go-tos and created thumb-stopping ads that put tuna in uncharted contexts.
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