Putting your health and wellness
first should always feel empowering.
And with CareCredit, it can.

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In the brand new round of our "I Can" campaign, we kicked things up an emotional notch to further stand out in the sterile finance and healthcare space.

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This fresh campaign focuses on moments of joy, freedom, and empowerment that are all made possible by putting you and your loved one's care first.

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Before the "I Can" campaign, CareCredit was reliant on providers to promote the brand and its services.

To reach consumers directly, building awareness and driving conversation are essential.

So we acknowledged a universal truth—in the healthcare category, where there is rarely anything to feel good about, CareCredit truly empowers people to put themselves, and their health, first. Whether they are looking to cover vision, dental, pet, cosmetic, or general wellness care, CareCredit makes it possible to finally say “I Can.”

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As a brand born to care, the CareCredit voice is empowering, and is always, in a compassionate way, encouraging consumers that they really can find peace of mind. And that’s what “I Can” is all about.

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Our new films not only build awareness and drive conversation, but also show how CareCredit helps consumers become their own health champions—with CareCredit as their biggest cheerleader.

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But this wasn’t our first CareCredit rodeo!
Take a look at how the work has evolved since our initial launch of "I Can."

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