We’re proud to release the final film of our new “Farm to You” beverage campaign for Bolthouse Farms. In a series of five spots, we highlight the brand’s hundred-year farming heritage and the premium beverages’ accessibility as a nutritious snack alternative. The digitally native campaign coming from our partnership with Bolthouse Farms leans on CGI to seamlessly bridge the gap between the brand’s farming heritage and the occasions for a nutritious snack.
“Our goal was to develop a campaign message that builds on our heritage in farming and celebrates the real ingredients in all Bolthouse Farms® beverages,” said Alice Nelen, Marketing Director, Bolthouse Farms. “The films demonstrate the versatility of our portfolio, the convenience of consuming Bolthouse Farms beverages throughout the day, and how our beverages can uniquely bring the goodness of the farm to consumers.”
“We wanted to incorporate the aspirational qualities of farm life and juxtapose those with the realities of modern life, and how Bolthouse Farms can give you a taste of that no matter where you are,” says Celine Faledam, Associate Creative Director at The Many. “Few brands have as much genuine farming heritage as Bolthouse Farms, so that’s something we wanted to convey.”
The five spots — 100% Carrot, Green Goodness®, Protein PLUS® , Strawberry Banana, and Lower Sugar Strawberry Banana — were created by full-service creative agency, The Many, and produced by Chimney, and ran across digital video, social, out of home, an influencer program and in partnership with She Media at the “Blog Her” event.
Each of the 10-second films connects Bolthouse Farms® with everyday moments, whether on the subway, in the gym or at the office, by literally infusing the farm into urban life – strawberries growing on station platforms and desk lamps transforming into apple trees. The work also appeals to the deeper connection consumers look for today in where their food comes from and how it’s grown.
Read more in Food Dive.
BRAND: Bolthouse Farms
BRAND MARKETING DIRECTOR: Alice Nelen
PRODUCTION MANAGER: Suzanne Landau (Campbell’s Production Consultant)
BRAND MANAGER: Breeana Bey
CREATIVE AGENCY: THE MANY
COPYWRITER: Rachel Guest
PRODUCER: Morgan Menco (Senior Producer)
EXECUTIVE CREATIVE DIRECTOR: Damien Eley
CREATIVE DIRECTOR: Celine Faledam
PROJECT MANAGER: Nicole King
BRAND DIRECTOR: Laura Hoffman
PRODUCTION COMPANY: Chimney
EXECUTIVE PRODUCER: Ellen Pot / Jake Loonan
DIRECTOR: Sam O’Hare
PRODUCER: Brooke Dooley
POST PRODUCTION / VFX
POST PRODUCTION COMPANY: Chimney
COLOURIST: Vincent Taylor (Colour Correct)
PRODUCER: Nicole Melius
EDITOR: Hannelore Gomes
ARTIST: Joe Nguyen, Ryan Lathey, Ran Huo, Erik Rasmussen
LEAD CG ARTIST: Anthony Jones
CONFORM ARTIST: Alana Casto