Despite all the Oscar hype, Chambord, the premium raspberry liqueur, realized that its audience would be watching Hollywood’s biggest night for one thing – make that one person – Leo.

Rather than get lost in the scramble by brands to own the entire night, Chambord went all-in on one actor for the big event. They dedicated the entire week to honor Hollywood’s most swoon-worthy star’s career and his big night.

The week before Oscar Sunday, Chambord seeded a series of daily social posts celebrating Leonardo DiCaprio and his iconic movies. Starting with a nod to the Revenant and then celebrating those Leo classics the Chambord audience loves so much and for which many believe he deserved Oscars. Each post was accompanied with copy in Chambord’s #BecauseNoReason voice and, of course, #LuckyNo5 and #ThisIsYourYear.

No matter what the envelope said, we were prepared.

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