While Davis Jones has been busy leading the expansion of our media group, he shared his thoughts with Velocitize about the most exciting developments in media trends, the current state of marketing to Gen Z, and the role of integrating media alongside creative teams.

“Purpose marketing at its best has the power to affect, not just reflect, culture and move it in positive ways. This requires being culturally relevant in some respect, even if that’s to a very small group of people,” said Davis Jones, managing director of media services. “So at any given moment, you can look at the state of marketing as a representation of the state of culture.”

Read the full interview at Velocitize “Take 5” series.

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