We helped the world’s largest marketplace take culture and community by the handles.

What do you do when you sell, literally, everything? For eBay, that meant running a social handle that featured, well, everything. So, we developed a strategy to launch custom social handles designed to resonate with consumers in key categories, and then we filled them with content to make eBay relevant directly where audiences were seeking inspiration.

The auto community is as diverse as it is vast. From American muscle to JDM, overlanding to street racing. We help eBay Motors inspire what’s possible with parts and accessories through stories and content centered around these rich passions.

What happens when the right parts are put to the ultimate test?

Between 2 Rides, an exhilarating, new five-episode YouTube series for eBay Motors, showcases exactly how highly-modified cars outperform their stock counterparts. Chasing choppers. Burning rubber. Defying gravity. The show follows racing and modding powerhouse, Collete Davis, and her renowned auto and YouTube creator guest stars Chris Forsberg, Tanner Foust, Emelia Hartford, Westen Champlin, and Rich Benoit (Rich Rebuilds), as they talk a little shop and then take their epic builds for a turbocharged ride.

Watches are all about self expression, and since there’s no one way to rep that on your wrist, there’s no better place to look than the place with such a vast collection of timepieces. From anthem films to influencer activations, seller stories to social posts, you can find it all at eBay Watches.

Old School Meets New School Ep. 1 & 2

What do you get when you sit a 100 year-old style icon down with a 24 year-old rapper? Who makes the rules around what’s masculine or feminine? In “Old School Meets New School,” @ebaywatches pairs two icons to dish over their love for watches. Iris Apfel and Lil’ Yachty make magic and discuss their lives of style in Episode 1, and in Episode 2, Law Roach and Teyana Taylor break down gender norms and stereotypes in the luxury watch world, while also raising awareness and money for GLAAD.

For Valentine’s Day, we romanticized the 1940s when wrist watches were popularized, tapping into the storytelling format of film noir.

Sneakerheads take their shoe love to extreme levels, and we’re here for all of it in the social video series, “All for Kicks.” Just how far will you go to protect your sneaks?

To help launch the @ebaysneakers handle, we partnered with artist and sneakerhead Mike Perry to develop a piece of custom art with grails hidden throughout. Fans searched to find every grail for a chance to cop some of the hottest sneakers on the market, plus art from Mike Perry himself.

Sometimes, more is more. And during holiday, more is definitely more. That’s why we developed a Pinterest sweepstakes, supported by key influencers, that encouraged people to pin more products from eBay in order to win more. Because when you shop at eBay, you get more.

Game Recognizes Game.