An award-winning social launch campaign 100% in Spanish.


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In the world of El Chapo,
everyone is everyone’s puppet.


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200 pieces of all-original content
based on the show’s themes.


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El Chapo Lucha The Many
El Chapo Lucha The Many
El Chapo Lucha The Many

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Character portraits used elements
that reflected their personalities.


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1.5 million people explored our 360º narco tomb that recapped the season.


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