Velocitize informs, educates, and inspires digital marketers and agencies by offering strategic insights on digital experiences from industry experts.

In this featured interview, Velocitize talks to our very own Director of Social Innovation, Kristin “KB” Busk, on what makes a brand authentic, knowing your audience, and how to create an award-winning campaign.

Here’s a peek at KB’s thoughts on brand authenticity:

“There’s no playbook to what trust and transparency are on social media right now — it is catered to each brand — and so we like to take a step back and say, what do you truly stand for and, more importantly, what are the things that you’re not proud of?”

And here’s KB on knowing your audience and competition:

“You don’t have to compete against your competitors, you have to compete against the influencers, the celebrities, the media properties, the Buzzfeeds.”

Watch the full interview below.

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