We’re proud to share the conclusion of our second annual #PurpleForThePlanet 30-day Instagram campaign for SAMBAZON, the brand leader in açaí and only certified organic and fair trade açaí company on the market.

Having launched on Earth Day (April 22nd), #PurpleForThePlanet challenged the public to color their hair purple and share their support for the environment and its rich biodiversity by protecting 30 species in 30 days, one purple head at a time.

Along with over 10,000 participants worldwide, more than 10 celebrities and influencers showed their solidarity by encouraging their followers to color their hair purple and share on social media from Earth Day through World Biodiversity Day 2019. The annual campaign reinforces SAMBAZON’s commitment to protecting the Amazonian rainforest—for every person to participate, the company protects five acres of rainforest through Rainforest Trust’s Conservation Action Fund.

To-date, #PurpleForThePlanet has protected 316 species and has enlisted the help of over 21,000 participants.

Celebrities that have shown their support for the cause this year include: CW’s “Riverdale” costars Madelaine Petsch and Vanessa Morgan, Ashley Tisdale, Debby Ryan, Josh Peck, Maia Mitchell, Miranda Cosgrove, Bailee Madison and That Girl Lay Lay, among others.

For more information on #PurpleForThePlanet please visit sambazon.com/purplefortheplanet.

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