An epic transformation of the
3rd biggest toy brand on the planet.


This is a spacer Block


Hot Wheels For Real was a three-year global program designed to take Hot Wheels from a toy brand for boys to an entertainment brand for kids of all ages. The multiple award-winning work took the concept of branded content to a new level, broke three world records, and has garnered over 300 million views.


This is a spacer Block



This is a spacer Block


A film showcasing the top five stunts we pulled off as part of the Hot Wheels For Real program, including three world records.


This is a spacer Block


Team Hot Wheels is a collection of the world’s best stunt and race drivers. Helmet designs were by The Many, while unique toys were developed for the Hot Wheel For Real concept by Mattel.


This is a spacer Block


At the 100th Anniversary of the Indy 500, a Team Hot Wheels driver broke the world record for a long distance vehicle jump after dropping in off a 100ft replica of the iconic Door Drop toy set.


This is a spacer Block


The 22-minute ‘World’s Best Driver’ movie aired on kids’ TV in over 100 countries. It has amassed over 60 million views online.


This is a spacer Block



This is a spacer Block



This is a spacer Block


View More Work

+