It’s 2019, and more than 60% of the people on this planet are connected via social media. Brands have the power to align instantly with consumers and take a stand on hot-button topics, establish brand loyalty and increase brand love. The question becomes, how much risk should brands take when using social media with tactics like trolling and meme movements on the rise? How much risk it too much? When done right, risk can translate into a competitive edge as marketers seize the opportunity to go head-to-head with their rivals.
Join The Many at Social Media Week Los Angeles (#SMWLA) on Thursday, June 13th at The Broad Stage in Santa Monica, for a conversation about how marketers can identify the right amount of risk-taking in a socially connected world. Moderated by our Director of Social Strategy, Kristin “KB” Busk, the panel includes Maycie Timpone, Executive Director, Video and Social Media at Buzzfeed, Kim Vo, Senior Manager of Brand Content Strategy at Walmart, and Grant Knapp, Director of Creative Strategy at QDOBA, who will share their perspectives on taking risk in 2019.
We look forward to seeing you there!