Breakout shopping rewards app, Ibotta, brings on Mistress as creative agency of record after winning competitive review.

Having prevailed over a number of top West Coast and Colorado competitors, Mistress is proud to have been selected for its strategic and creative capabilities, its proven understanding of the growth needs faced by innovative brands, and its integrated capability to perform media buying and planning in-house.

“It was clear early on that Mistress understood our business needs and brand ambitions,” said Ibotta Chief Marketing Officer, Suchit Majmudar. “The Mistress team entrenched itself within the Ibotta family and reflected our core values, such as integrity, boldness and hustle, through the pitch process.”

Mistress has been tasked with raising Ibotta‘s positioning for its next level of growth—2018 and beyond—through a fusion of brand and response thinking. In line with Mistress’ ever-growing capabilities a rebundled and fast-moving agency, the team will be responsible for an integrated campaign, one to include media planning and buying, social media strategy, and more.

Read the full article in AgencySpy.

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