Jägermeister’s first campaign in the US repositioned the brand from a catalyst to debauchery to a strong drink for strong men with strong bonds.

The Many launched Jäger Spice, Jägermeister’a first-ever product extension in the US. The Many collaborated on package design, naming and art direction to define key art for the launch, which manifested in point-of-sale, trade packs and on-premise signage.