Here at The Many, we consider the Brand Director the Business Owner for his or her accounts, and is the most critical member of our client facing teams. The Brand Director is not seen as an “account person,” but rather a leader responsible for ensuring our clients get the best out of us, and we get the most out of them.
One of the primary tasks of our Brand Directors is growing revenue via existing client relationships, by identifying areas where we can address a client’s unmet needs. At the same time, Brand Directors must balance this with spearheading and inspiring innovative creative development.
Directors own the scope of work and the relationship, but more importantly, they establish what success looks like for both parties and drive that forward to the best of their ability without sacrificing team morale. Success here requires a passion for the work, a preference for strategy over production, EQ that includes the ability to read in between the words of clients to understand what they are really trying to say, EQ that predicts what a client needs before they know it, and, EQ that outweighs ambition, with a true sense of ownership for the entire process.
The Many is an integrated agency. Brand Directors will oversee services which include brand strategy, media, social, production as well as creative. Modern takes on the industry and media are required.
The Many does not believe in layers or traditional structures. Those with entrepreneurial mindsets excel here. Those who are comfortable just “showing up” do not. Everyone is a leader of something. Those who stand up to lead will thrive.