Here’s some big news for you: The Many’s promoted Todd Lombardo to Managing Director, Brand & Social!
The position is a new role that was created to bring Todd’s years of account management experience as a digital and social leader to the forefront, and apply our “modern media” thinking across the entire agency.
“Todd has continuously demonstrated outstanding leadership skills, a keen understanding of clients, the ability to drive growth, and a passion for our agency and our people,” says founding partner, Christian Jacobsen. “As we continuously evolve to meet the new demands of clients, it only makes sense for Todd to take on a bigger leadership role in today’s modern media environment.”
Christian refers to how The Many’s play in social has changed the rest of our business. As we began tackling more and more social campaigns, such as creative efforts for Walmart, activations with FX for American Horror Story: Apocalypse, and QDOBA’s famous trolling campaigns, Todd’s insights have been instrumental in shifting strategies across all disciplines. In his new role, Todd will drive the hallmarks of advertising today—creative built for every expression from TV to Instagram, in-depth understanding of how audiences connect with brands and each other, and fast production tactics in the era of speed—across everything the agency touches.
“We are evolving the way we approach the discipline of advertising because we have to,” said Todd Lombardo, Managing Director, Brand & Social. “Today, audiences have a lot more power to avoid brands if they so choose. So it’s our job to help our clients navigate these unfamiliar waters and figure out new ways to invite people in and make a visible impact.”
Todd began his career as an account executive at Lowe & Partners, which eventually merged with Mullen. He moved into digital as it began to explode, eventually landing as VP Account Director at Deutsch for six years, across multiple verticals and clients including IKEA, Verizon, Novartis, Revlon, Snapple, Coors, and TGIFridays, among others. Later, he went client-side as Director of Marketing at Yahoo! before starting with us in 2016.
Read more in Marketing Dive.