As the latest chapter in our ever-evolving strategic and media playbook, Mistress is proud to announce the addition of three new Mistresses, Melissa Cabral, Shane Haririan, and Matthew Smith.
Melissa joins us as Director of Strategy, by way of Crispin Porter + Bogusky Los Angeles, and previously McCann, Droga5, The Martin Agency, and BBDO. Having served as the strategic lead on a variety of alcohol and lifestyle accounts, Melissa will oversee brand strategy for clients such as Spindrift, Sambazon, and for new business efforts. She’s worked with brands like Jose Cuervo, 1800, SOREL, Under Armour, and GEICO, and has taught at the Miami Ad School.
Matt’s been brought on as Director of Social Strategy to help lead communications strategy and planning across our client roster, including QDOBA Mexican Eats, as well as for new social business. As a veteran of MullenLowe, POSSIBLE, Saatchi & Saatchi, and Crispin Porter + Bogusky, he’s worked with clients including Toyota, Acura, Microsoft, Vitaminwater and Arby’s.
Shane brings a decade of Media experience to Mistress as an Associate Media Director. In the role, Shane will oversee the media strategy and planning across current and upcoming accounts. He joins Mistress from WONGDOODY, and previously R&R Partners, where he oversaw media strategy for clients including Cedars-Sinai, National University, and the city of Las Vegas.
We’re thrilled to add these wonderful humans to our team and are already benefitting from this increase in intellectual strategic firepower. 2018 has been a transformative year for Mistress and 2019 is shaping up to look even better.
Read more in AdForum.