The World Surf League is unlike any sporting competition in the world. It puts the best surfers in the best waves no matter how remote the location – but each contest is at the mercy of mother nature. Locations change daily depending on conditions and the athletes must prepare for anything.
The sum of these moving parts is one of the greatest spectacles in sport. And Mistress has brought this to life in a global campaign highlighting the incredible outcomes of this unpredictable world tour, featuring some of the best WSL athletes such as Kelly Slater, Mick Fanning, Carissa Moore, and Owen Wright.
The campaign launched on WSL’s own digital platforms with a 90 sec cinematic trailer titled ‘Chaos Theory’ and will be supported by a social media campaign.