Mistress’s four-part content series promotes NOS Energy Drink’s “NOS Rowdy”, a collaboration with NASCAR legend Kyle “Rowdy” Busch and 7-11.

The content is part of a fully-integrated marketing campaign including POS, sampling, digital and social featuring the hashtag #NOSRowdy.

The 4-part video series has Kyle Busch trying in vain to get his hands on a can of his own energy drink, thwarted by overzealous fans, thirsty consumers and unhelpful store clerks. See the spots here.

Get the latest news on The Many

Need a hand?

Reach us at (310) 399-1515 or email from the form below.