In response to Facebook’s new “reaction” emojis shared by the social network’s founder Mark Zuckerberg, Mistress created a new version of reactions based on the Narcos key characters.

To do this in a way that was still relevant to the topical event of the feature’s release, we created the design and shared it on Facebook within hours of Zuckerberg’s own post – calling out the platform in the caption copy.

With over 16,500 Likes and 1,000 Shares, this post reached over half a million Facebook users, organically.



You can view the live link here.

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