13 Is A Lucky Number for The Many at the LA ADDYs

The Many | Mar. 23 2023

Awards season has officially kicked off, and with thirteen submissions to the Addy Awards this year, The Many was thrilled to have medalled with every single entry. 13 for 13. 
Taking Gold for Social Media Campaign was the built-for YouTube episodic series developed for eBay Motors — The Modathon — directed by Trevor Paperny of The Many Studios. Earning Silver, and along with The Modathon, and moving onto the National ADDY Awards judging, included the Venice Beach Takeover for Netflix’s The Sea Beast, the 8-bit fun of the Good Fortune Arcade developed for Panda Express during Lunar New Year, and the artist-inspired mixed-media influencer campaign for eBay Sneakers featuring the iconic Blue the Great  — The Final Touch
Picking up a few Bronze medals of the night was eBay Sneakers’ demonic work in collaboration with artist Neckface in addition to eBay Motors’ hit YouTube series and branded entertainment campaign Between 2 Rides.
“While we can’t guarantee we’ll bat 1.000 for the entire awards season, it’s hard to ask for a better start to 2023,” said Managing Director Maggie Cadigan.   
As the next shows begin to announce shortlists in the coming weeks, the agency is excited to see how the work from the previous year fares against some of the best agencies beyond LA. And according to GCD Josh Paialii, “this is just the start — not just the awards won, but the IP we’re developing and building on with our amazing client partners every day.”

This is a spacer Block

Jorge Andrade Named a 2022 Person to Watch by GDUSA Magazine

Blake Marquis | Feb. 22 2022

Jorge Andrade, the man, the myth, the legend! Our award winning Director of Design has been named one of GDUSA’s 2022 People to Watch!
From the incredible “Thank a Queen” project Jorge spearheaded to building an exceptional design department over the years that plays a critical part in our successes, Jorge is an instrumental role in what The Many is today and we have so much appreciation for him.
So, from all of us at The Many (and especially the design department that you mentor and position to be the best) – Jorge, congratulations on being part of GDUSA’s 2022 People to Watch.
Check out the full list on GDUSA.

Docuseries “Life By The Horns” Earns Nomination for 53rd NAACP Image Awards

Blake Marquis | Feb. 7 2022

On February 20,2021, Snap Originals premiered Life By The Horns, a docuseries following Ezekiel Mitchell, a 23-year-old destined to be a cowboy, on his life or death journey to become the first African-American to win the title in over 35 years and be the best in the high-octane sport that is professional bull riding.
Trevor Paperny, creator and director of the docuseries, executed best in class techniques for the short-form mobile format — from the framing of the shots to the way he captured light, this series is an example of exceptional creative direction for vertical storytelling. Coming from an advertising background, Paperny brought a fresh approach to short form content in a way that was outside of the box.
Fast forward to 2022 and Life by the Horns has been nominated in the Outstanding Short Form Series or Special – Reality/Nonfiction category for the 53rd NAACP Image Awards.
The 53rd NAACP Image Awards celebrates the outstanding achievements and performances of people of color across more than 80 competitive categories from film, television + streaming, music, literature, and podcasts.
“The nomination of Life By The Horns for an NAACP Image Award amongst the likes of HBO Max and Paramount is a great honor. Given that Ezekiel looks a little different than most cowboys, I expected to see a lot of judgment and negativity from such a predominantly white sport,” states Paperny. “Contrary to my assumption, I was blown away by the amount of love and respect the community showed Zeke. I learned that it doesn’t matter where you come from or what you look like; if you have the will to jump on a 2,000lbs bull, you have the respect of any cowboy and every fan.”
The 53rd NAACP Image Awards will broadcast on BET at 5:00 PM – 7:00 PM on Saturday, February 26, 2022.

Trevor Paperny is Head of Content for Plus Plus and an Executive Producer at The Many.

Quest Nutrition and Yes! Bumble Bee! Earn Finalist Spots at 2021 OMMA Awards

Blake Marquis | Sep. 20 2021

We’re stoked to share that we’re finalists in two categories for MediaPost’s 2021 OMMA Awards!
Now in its 17th year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 39 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing.
Within the Excellence in Online Advertising section, our “Enjoy More, Carb Less” campaign for Quest Nutrition is a finalist for the Advanced TV category, while our “Yes! Bumble Bee!” brand campaign for Bumble Bee Seafoods is a finalist for the Content Marketing: Single Execution category.
These two distinctions are a testament to the magic created between our integrated teams at The Many. Cheers to those involved! We’re looking forward to the winners being announced on October 5, 2021.

‘Thank a Queen’ is Serving Looks for One Show and Shorty Awards

Blake Marquis | Apr. 15 2020

We watch RuPaul’s Drag Race and we love it! And apparently the One Show and Shorty Awards judges love it too! Our campaign with Merriam-Webster, Thank a Queen, has made it on the short list for LGBTQ Community Engagement and Art Direction.
As drag becomes more and more celebrated in mainstream culture, its vernacular has also become part of the everyday language used in entertainment, social media and daily life. So we partnered with the world’s leading experts in language, Merriam-Webster, to launch a #dragdictionary week and give queens the credit they deserve for their influence on vocabulary.
Watch the case study film below to get a glimpse of our colorful and vibrant salute to drag culture, led by our Associate Director of Design Jorge Andrade. Muse by Clio also had some tea to spill. YAS queen! YAS queen!


Making AdWeek’s Fastest Growing Agencies List

Amanda Cosindas | Sep. 27 2019

The Many is proud to be ranked #45 on AdWeek’s list of 100 Fastest Growing Agencies. The global ranking shows that agencies are thriving with fresh thinking and fearless risk taking. The collection of 100 agencies accounted for 21 specific disciplines and categories ranging from full-service to experiential, b-to-b to ecommerce, direct marketing to influencers and everywhere in between.
Since The Many’s inception in 2009, we’ve expanded our business capabilities to be fully integrated, building relationships with more and more longer-term clients, yet our project-based foundation fuels a culture that acts with urgency to efficiently stitch together multiple disciplines, and deliver fast and effective results for our brand partners.
Pictured left to right are The Many’s managing directors—Davis Jones, leading the development and expansion of our media group, Maggie Cadigan, at the helm of Boston, which includes a list of both long-term and new clients, and Todd Lombardo, who leads all client teams as we build new relationships and broaden scopes with those existing.
Congratulations to the other agencies who topped AdWeek’s 100. We’ll be keeping an eye on you.

Bringing the Apocalypse to the Promax Awards

Shannon Keach | May. 28 2019

Only a few weeks after being recognized as a Shorty Awards finalist, our Social Media Apocalypse campaign for American Horror Story was selected as a Finalist at this year’s Promax North America Awards, a show that celebrates work in the entertainment industry.
Our work is a contender against entries from National Geographic, NFL Media, CNN Worldwide, HBO, and the Disney Channel. Not only are we proud of the recognition, we’re also proud to be sharing the category with some wonderful brands—we’re in great company.
The Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honor the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.
Be sure to catch the awards ceremony this Thursday, June 6, here in Los Angeles.