World-renowned street-artist Nasty Neckface, in collaboration with eBay, got all nasty on some Nike SB Dunk Low sneaker boxes to raise money for Tony Hawk’s Skatepark Project for underserved communities.
 
The four artistically-crafted boxes made of metal and demon skulls were auctioned off with a hardcore skater-themed social campaign to support.
 
Content produced and directed by The Many’s production arm, Plus Plus creative studios.

Blue The Great is a photographer, sculptor, producer, DJ and the artist who The Many collaborated with to create a limited run of first-of-its-kind sneaker shrines called ‘The Final Touch’ for eBay.
 
Sneakerheads pick up 14 pairs of kicks a minute from eBay. To show that we understand the reverence for an epic sneaker, we offer up the ultimate grail for them to chill upon.
 
Two feet-tall, cast from urethane resin before being individually hand-sanded and painted, clear-coat sealed, and topped with a die cut acrylic paint palette, “The Final Touch” took a year to create, is individually numbered and can only be obtained by following @ebaysneakers.

Modathon is spine-jarring, 3 episode YouTube series where three influential creators take turns transforming a stock Bronco into a trail beast with all the parts and accessories on eBay Motors at their disposal. The long-form content documents the trio of builds and the hundreds of dusty miles, sheer drop-offs, and trouble-shooting that gets the crew to their final, epic trail meet-up.
 
The content was designed for the off-roading community to consider eBay Motors for all their modification needs and to continue the narrative of YouTube as a must-subscribe destination for motors content.  The series had 100K organic views in its first hour.  Produced and directed in its entirety by The Many’s production arm Plus Plus creative studios.

In just over a month-long celebration of Lunar New Year, Panda Express is offering the internet good fortune in the form of free menu items (lucky dishes!), $8 discounts on Panda Family Meals, and restaurant gift cards ranging from $88 to $888 (the luckiest number of all). All guests have to do is try their luck with the Good Fortune Scratcher! 
 
Developed by The Many and development partner dotdotdash, the Lunar New Year Good Fortune Scratcher is a web-based, lotto-inspired scratcher game that not only offers instant prizes for all who plays, but also educates players around the many traditions and icons of Lunar New Year. With over 2,000 stores nationwide, Panda Express believes in the power of bridging both Eastern and Western cultures, and helping those uninitiated with the holiday learn about some of its traditions and customs; all the while encouraging everyone to come together around the dining table with those we love — a tradition we can all connect with.
 
In addition to the Good Fortune Scratcher game, The Many developed over 40 unique static and animated content pieces for IG and TikTok that not only encourage guests to play the game, but truly make coming together around Panda Family Meal an opportunity that shouldn’t be missed during this time of year.  
 
In the two years prior, The Many and Panda Express have collaborated together to create Traditions Shared, a brand film that told the story of a young boy being invited to his neighbor’s Lunar New Year celebration, creating a lifelong memory and connection between the two, as well as The Good Fortune Arcade — a nostalgia-inspired, 8-bit video game where you can earn restaurant discounts by collecting lucky dishes stolen by the holiday’s fabled mythical antagonist — Nian. 
 
Though each year brings new themes and cultural insights, what remains consistent in the work is the opportunity to make Lunar New Year a holiday that is resonant, approachable, and inspiring for all. “Nothing says Lunar New Year like a delicious meal filled with family, traditions, good food and good fortune,” said Jacque Vavroch, associate creative director at The Many. “And nothing says good fortune like a good ol’ fashioned scratcher — so we were thrilled to bring all these elements together in one celebratory, gamified experience.”
 
In just three weeks, the Good Fortune Scratcher has surpassed all benchmarks, with roughly 1.2M unique visitors and counting having played the game, and over a 100,000 redemption codes for lucky dishes and family meals having already been redeemed. 
 
You can visit PandaLNY.com and try your luck today! 
You can see additional coverage of the Good Fortune Scratcher featured in Adweek, Thrillist, Little Black Book, Trendhunter, Yahoo, Chewboom and BrandEating.

When a 50 ft long, 8 ft high purple crab claw washed up on Venice Beach in the middle of the July 4 weekend something fishy was definitely going on. When a 25ft high red sea monster emerged from the ocean soon after, people discovered they were a part of an activation to launch Netflix’s new animated adventure movie from Chris Williams, The Sea Beast.
 
The campaign began by mysteriously dropping the giant claw on the sand adjacent to the famous Venice Skate Park 24 hours prior to launching the floating version of Red’s head out of Marina Del Rey and towing it along the coastline before anchoring the head off of the Santa Monica Pier.
 
Head of Production Dave Horowitz commented  “An installation in the Pacific Ocean certainly comes with risk, but Red was meticulously designed and engineered by our partners, The Lab. Each step towards activating felt like a major accomplishment: mounting Red onto the pontoon, craning her into the ocean, and finally towing her out to sea.”
 
Partnerships with influencers such as Mario Lopez, Jessi Malay and Kyle Huber amplified the stunt.
 
Associate Creative Director Frank Garguilo added “The only thing that felt bigger than our sea beasts were the genuine reactions from the Angelenos that encountered the activation, and their excitement at uncovering the movie behind the spectacle.”
 
It wasn’t the first time the agency has gone big in activating for a client as The Many gained early notoriety for bringing Hot Wheels cars, tracks, and ramps to life-size proportion while setting three world records a decade ago.

Episode 2 of Sellers’ Club for @ebaywatches is here, and this time, its focus is on women in the watch industry. 
 
For decades, the watch industry has been dominated by men. From gender classification to advertising campaigns, women’s voices are rarely called upon in the world of watches. But the tide of change is upon us, and that time is now.
 
“Getting to highlight a strong cast of women who are paving the way in the watch world was amazing,” said Mars Milisic, Creative Director at The Many. “Not only did they bring some of the most interesting timepieces to talk about, but their passion and credibility shined. Watch out, watch world, the ladies are here to make waves.” 

The second installment in the series features women from two of eBay’s top-selling luxury watch storefronts and one prominent watch collector from across the globe — Caroline Kallman Joffe of @watchbox, Viktoriia Kholevchuk of @chronostorenyc, and Misha Daud, also known as @watch_fashionista. In the just over five-minute short film, the trio discusses and shares some of the world’s most unique timepieces across four segments — Conversation Starter, Rule Breaker, The Big Flex and Future Forward. As they exquisitely draw viewers in with their knowledge of luxury watches, the women introduce what makes their love for watches so special, sharing with viewers their favorites including a rare Rolex ‘Khanjar’ Day-Date from Oman and a cosmic H. Moser & Cie x MB&F Endeavour Cylindrical Tourbillon.

What happens when the right parts are put to the ultimate test? Between 2 Rides, an exhilarating, new five-episode YouTube series from eBay Motors, showcases exactly how highly-modified cars outperform their stock counterparts. Chasing choppers. Burning rubber. Defying gravity. The show follows racing and modding powerhouse, Collete Davis, and her renowned auto and YouTube creator guest stars Chris Forsberg, Tanner Foust, Emelia Hartford, Westen Champlin, and Rich Benoit (Rich Rebuilds), as they talk a little shop and then take their epic builds for a turbocharged ride. 
 
A first-of-its-kind series for the brand’s auto-focused YouTube Channel, Between 2 Rides shows auto enthusiasts that the sky’s the limit when it comes to what you drive, and that the right parts from eBay Motors can make all the difference, whether it’s suping up your truck’s suspension for the perfect overlanding trip or modding out your engine to maximize your ¼ mile. 
 
The series kicks off with Ep. 1, released today, featuring 3x Formula Drift World Champion, Chris Forsberg, and his racing built 1300hp Z. Collete Davis takes the all-new 2023 Nissan Z and heads to a Long Beach shipyard to meet Forsberg where they discuss its main mods, what it takes to reach the apex of the sport, and then unleash Forsberg’s ride on a specially-designed drift course through shipping containers, under forklifts, and more. It’s a can’t-miss tour de g-force.

TThe West Hollywood Travel and Tourism Board, also known as Visit West Hollywood, today released a destination marketing campaign, “Creators of West Hollywood,” featuring notable personalities with connections to the internationally known city. The campaign features six successful and uncommon individuals, each representing the best of West Hollywood in dining, nightlife, design, music, fitness, and shopping. As tourism begins to flourish again in the city following the pandemic, the series is vital to furthering the board’s mission to re-establish the reputation the city’s always been known for: that of a vibrant, unique, energetic neighborhood continually at the forefront of progress and change.
 
The content series was developed in creative partnership with The Many, including creative directors Mars Milisic and Kate “Rizzo” Digilio, produced by its sister agency Plus Plus, and directed by newly signed Plus Plus director, Emmanuelle Pickett. The work was awarded to Plus Plus on the heels of its “LA Comeback” spot for long standing partner Los Angeles Tourism, the highest rated film to date for LAT.   
 
“This campaign is an authentic and personal peek into why West Hollywood is the city that it is,” said Jeff Morris, Chief Marketing Officer for West Hollywood Travel + Tourism Board. “Each one of these creators has a real love and appreciation for the city, and this new video series will help our organization welcome the world back to the city at the heart of Los Angeles that has an unmistakable ‘vibe’.”
 
The campaign will also focus on exploring the “new Luxury” that has emerged in the city. As a counterpoint to traditional definitions of luxury, West Hollywood is looking to define luxury in a whole new way. Elevated experiences like exceptional hotels with unique, premium amenities and impeccable five-star service; award-winning (Michelin + James Beard) culinary; unique boutique shopping; cutting-edge wellness; and world-class entertainment are collectively inspiring and redefining what luxury truly is for visitors from around the globe.
 
Chef and Partner/Owner Raphael Francois (Tesse and Fanny’s), DJ and poet Mia Moretti, Founder and Owner Mary Ta (Minotti Los Angeles, MASS Beverly), General Manager Tommy Black of The Viper Room, Founder and Owner Kirk Myers of DOGPOUND, and Interior Designer and Co-Founder Adair Curtis of JSN Studio, all discuss their unique connection to West Hollywood in the video campaign. They highlight their experiences in the city, known for its diversity and inclusivity, and which has increasingly become known for its new luxury appeal. Each personality reveals their favorite spots, and why the city is important to them as it pertains to their respective fields and careers – which are all quite successful.
 
Filming was conducted over the course of three days on location in and around West Hollywood, including The West Hollywood EDITION, Tesse Restaurant, Fanny’s Restaurant at the Academy Museum of Motion Pictures, Boundary, DOGPOUND WeHo, Minotti Los Angeles Mass on Beverly, the Viper Room, the Sunset Marquis, Nightbird Studios and more. The series was shot on film by using both 35mm and 16mm lensed by cinematographer, Ian Rigby, and brought to life by West Hollywood-based director, Emmanuelle Pickett.
 
“Emmanuelle Pickett’s taste, aesthetic, and knowledge of West Hollywood culture made her the perfect Plus Plus director to bring this creative to life,” said Dave Horowitz, Executive Producer at Plus Plus. “As we define a new luxury, her expertise captures the neighborhood’s electricity in a flawless way.”
 
Pickett’s use of film was an intentional one, drawing viewers in with a feeling of intimacy to express the creativity of the city of West Hollywood. “The feeling and result of shooting on film resonates with the mystery and magic of West Hollywood – a place where truly anything can happen. Film is a medium that demands a type of care and presence from crew and talent that can often get lost in the age of digital screens and immediate gratification.” said Pickett. “This was a meaningful opportunity for me to give back to the city that I’ve come up in. I hope it feels like a love letter to my fellow creatives as much as it is to the city that has made my dreams a reality.”
Visit West Hollywood’s long-term vision is to market the city as a first-choice visitor destination to business and leisure travelers and create demand for the experience of West Hollywood. Visit West Hollywood is the only official organization dedicated to creating visitor awareness and demand, developing and delivering timely, relevant and comprehensive information about the destination. Watch the full series below or at  visitwesthollywood.com.

Academy Award Winner Anna Paquin and renowned Single Malt Scotch The Glenlivet are ripping up the rule book on whisky drinking traditions in a provocative new campaign for Australia and New Zealand.
 
In 2022, the Original Speyside Single Malt is on a mission to break the whisky drinker stereotype and shine a light on all appreciators. As Paquin says in the new commercial, “Whisky doesn’t care what’s between your legs, so why should we be told to follow these rules?”
 
The launch film, created in collaboration with Australian based creative agency Emotive, directed by famed fashion director and photographer, Jamie Nelson, on location at her 1968 Hollywood Regency style house in San Fernando Valley, LA, and produced by The Many’s sister agency, Plus Plus, sees Anna turning whisky drinking traditions on their head. Whether squeezing fresh fruit into The Glenlivet, enjoying some whisky with ice or simply using whatever glass is closest, Anna revels in the kind of totally normal behavior that makes Whisky purists squirm in their leather bound armchairs.

Following the success of @ebaysneakers’ All For Kicks social-first content series, The Many returns with the premiere of the latest series for eBay, On The Come Up. The first episode, a 90 seconds short film shot exclusively for social, spotlights eBay super seller and Jersey-based sneaker boutique @TopShelfKicks and its owner Aaron Goldberg.
 
While the world obsesses over the shoes on display, On The Come Up flips the script and focuses on eBay’s marquee differentiator in the sneaker space — its robust seller community. But not just any sellers; super sellers on the come up. Ones who have grinded for years on eBay and are reaping their labor’s fruits. On The Come Up shows that the journey may be hard, but it’s worth it. And with eBay’s help—it’s possible.
 
Aaron Goldberg was a seller on eBay long before he decided to build his brick-and-mortar shop, Top Shelf Kicks. Despite the naysayers doubting the scalability of a sneaker business, Goldberg doubled down on his beliefs inspired by his grandpa’s words, “Don’t be afraid to fail.” After discovering that he sold a pair of Nike Kobe Zoom 7 sneakers to NBA All-Star and New York Knicks Forward, Julius Randle, Goldberg realized the impact eBay has on his business.
 
“Aaron Goldberg was just a kid from Jersey when he dreamed of making a living selling sneakers. That dream is now a reality, but it wasn’t an easy journey. We wanted to document Aaron’s ups, downs, and feats— big and small— as he’s built a business where the possibilities seem endless. ‘On The Come Up’ serves to share this inspiring tale in a stylized way that elevates the humanity behind Aaron’s growth as a seller—and a person. We’re excited to keep highlighting personal stories just like Aarons, giving sellers the spotlight they deserve,” said Miles Evans, senior copywriter.
 
eBay has been committed to uplifting the sneaker community for over 25 years. While most of eBay’s customers obsess over the sneakers more than the people who sell them. eBay obsesses over both.