Motorheads, today marked the premiere of the final episode of our much-anticipated series, Between 2 Rides Season 2, on eBay Motors’ YouTube channel. This season, we’ve journeyed through the diverse subcultures of auto enhancers and aficionados, highlighting the incredible passion that unites them all.
 
In our final episode, we continue to inspire by showcasing what’s possible when skill and creativity meet eBay’s unrivaled inventory and platform. Through Between 2 Rides, we aim to make eBay Motors a culturally relevant brand, a community that shares your values, and a go-to destination for all your Parts & Accessories needs.
 
We’re excited to see how this season’s finale contributes to the channel’s growth and increases average organic watch time. So if you haven’t yet, head over to YouTube and enjoy the final ride of the season. We promise it’s a journey you don’t want to miss. Stay tuned for more!

There’s cause for celebration at The Many as we proudly announce the success of our recent endeavor, the Born a Sneakerhead campaign, a collaborative venture with eBay Sneakers. In a digital landscape saturated with new marketplaces, we sought to bridge the gap between Gen Z and eBay, targeting those who may have overlooked the platform’s rich sneaker offerings.
 
Aimed squarely at Gen Z sneakerheads, we set out to challenge their comfortable, expand their horizons and inspire them to see eBay Sneakers as a destination that celebrates their love for sneakers. Instead of viewing them merely as consumers, we reached out to this new, young, culturally diverse audience as unique individuals with a shared passion for sneakers and authentic storytelling.
 
The centerpiece of our campaign was an invitation for Gen Z to explore and flaunt sneakers from the year they were born. By honoring throwbacks and personalizing their collections, we hoped to engage them on a deeper level, enabling them to connect with each other, develop their own tastes & styles, and level up their expertise.
 
To bring our vision to life, we partnered with a roster of influential creators who used eBay’s UX and TikTok’s green screen feature to find and showcase their perfect birth-year sneakers. The response was electric, resulting in a series of TikToks that have generated an astounding 4.5M views and 27.3K likes so far.
 
Yet, our Born a Sneakerhead campaign was about more than just numbers; it celebrated individuality and shared passion that united communities and redefined how we see the sneaker culture. This campaign is a testament to our commitment to driving cultural relevance and building communities, and the results show we’re on the right track.
 
As we revel in the success of this campaign, we look forward to continually pushing the creative boundaries and fostering authentic connections between brands and their audiences. 

Put the pedal to the metal, and let’s hit the road! We’re excited to share some of our more recent work with eBay Motors on a campaign that’s all about making tire shopping less about the chore and more about the choice. We’ve harnessed our storytelling skills to create a narrative that speaks directly to a broad spectrum of drivers – the deal hunters, the brand loyalists, the curious browsers, and the luxury enthusiasts.
 
Our goal was simple – showcase eBay Motors’ revamped Tire Installation Program as the go-to source for new tires, highlighting their unmatched range, competitive pricing, and trustworthiness. The campaign is already live, rolling along the highway of creative storytelling. So buckle up and come along for this exciting ride!

Attention, watch aficionados! Our latest campaign for @ebaywatches “Best in Class Grad Campaign,” invites you to explore a series of riveting debates surrounding the art of watchmaking.
 
In the exciting series of “Best in Class,” watch scholars @markchodotcom and @dimepiece.co engage in enlightening debates to answer key questions. With topics ranging from the most underrated watch for graduates, the artistry behind modern and vintage watches, to the perfect gift to present to the charming @enyaumanzor, who also hosts the debates. Trust us; you won’t want to miss these lively discussions!
 
Across the three debates, our scholars indulge in thorough discussions, dissecting their shortlists of extraordinary pieces, from the Moonwatch to the King Seiko SPB281 and the Lange Saxonia, amongst other captivating topics.
 
Experience these stimulating debates on Instagram. We invite you to join the conversation by sharing your views in the comments. Keep your eyes peeled for more episodes as we continue our fascinating journey into the captivating world of watches.

Motorheads, it’s time to rev those engines – Season 2 of our award-winning web series, Between 2 Rides, has just premiered! Launched this morning, the season’s first episode has already set the pace for an exhilarating journey that promises to be bigger, bolder, and even more electrifying than the last.
 
On eBay Motors’ YouTube channel – a platform that we’ve proudly grown to over 160K+ subscribers – Between 2 Rides returns to deliver a deep-dive exploration into the intricate world of automotive culture. Packed with insightful commentary, captivating visuals, and an extra layer of fun, the series aims to be an exciting journey that any car enthusiast will appreciate.
 
This season, we’ve ramped up the excitement with the addition of Emelia Hartford. Bringing her unique perspective, extensive knowledge, and undeniable passion for all things automotive, Emelia promises to infuse the series with an entirely new level of energy.
 
You can experience this thrilling journey by watching the first episode, available now on YouTube. But the excitement doesn’t stop there – we’re already in high gear for the rest of the season. With more exciting episodes on the horizon, the journey is just getting started.
 
Stay tuned for more updates, remember to subscribe to eBay Motors’ YouTube channel for the latest episodes, and above all, enjoy the ride! Buckle up, because Between 2 Rides Season 2 is ready to take you on a wild journey through the ever-fascinating world of automotive culture.
Check out CarBuzz for media coverage and gear up for the exciting journey that awaits.

To launch the newest dish at Panda, The Many created an eye-catching new spot that ventures outside the kitchen and into a world of fantastical flavor.
 
There’s a new dish hot off the wok at Panda Express, and The Many is betting on it blowing some minds. In the agency’s second collaboration with UK director Tom Wilson of Feel Films and VFX post-production house UPP, The Many’s new film introduces Sizzling Shrimp to the world with a series of immersive, mouthwatering moments that allow viewers to savor every juicy detail. 
 
The spot marks a subtle but important shift for the iconic American-Chinese restaurant, notes Senior Art Director Michelle John. “The food is still absolutely the hero, but as we created these visually arresting worlds, we were really focusing more on the joyful guest experience and how it’s unlocked by that first sensory encounter you have with the dish.” 
 
But while the partnership’s creative output continues to evolve, there are some red threads from past campaigns that both agency and brand were more than happy to keep weaving into the latest work. For one, this spot once again features an iconic western song with a uniquely eastern twist. The film uses an English-Mandarin rendition of glam rock gem “I Believe in a Thing Called Love” by The Darkness as a rollicking sonic counterpart to the joyful visuals of floating juicy shrimp and splashes of tangy sauce. 
 
“Everyone was obsessed with this song in 2003… and we felt like we hadn’t heard it since,” said Senior Copywriter Jameson Miller. “Part of our pitch to Panda—aside from the fact that the song is a total earworm and great fit with the mood of the spot—was, ‘how cool would it be if we get to be the brand that brings it back?’”
The spot—now live on both linear and non-linear TV—represents an opening salvo in a broader integrated campaign that includes new eye-catching in-store point of purchase displays, thumb-stopping content across every social channel, and a host of influencer partnerships that will continue to pulse out all spring long.

World-renowned street-artist Nasty Neckface, in collaboration with eBay, got all nasty on some Nike SB Dunk Low sneaker boxes to raise money for Tony Hawk’s Skatepark Project for underserved communities.
 
The four artistically-crafted boxes made of metal and demon skulls were auctioned off with a hardcore skater-themed social campaign to support.
 
Content produced and directed by The Many’s production arm, Plus Plus creative studios.

Blue The Great is a photographer, sculptor, producer, DJ and the artist who The Many collaborated with to create a limited run of first-of-its-kind sneaker shrines called ‘The Final Touch’ for eBay.
 
Sneakerheads pick up 14 pairs of kicks a minute from eBay. To show that we understand the reverence for an epic sneaker, we offer up the ultimate grail for them to chill upon.
 
Two feet-tall, cast from urethane resin before being individually hand-sanded and painted, clear-coat sealed, and topped with a die cut acrylic paint palette, “The Final Touch” took a year to create, is individually numbered and can only be obtained by following @ebaysneakers.

Modathon is spine-jarring, 3 episode YouTube series where three influential creators take turns transforming a stock Bronco into a trail beast with all the parts and accessories on eBay Motors at their disposal. The long-form content documents the trio of builds and the hundreds of dusty miles, sheer drop-offs, and trouble-shooting that gets the crew to their final, epic trail meet-up.
 
The content was designed for the off-roading community to consider eBay Motors for all their modification needs and to continue the narrative of YouTube as a must-subscribe destination for motors content.  The series had 100K organic views in its first hour.  Produced and directed in its entirety by The Many’s production arm Plus Plus creative studios.

In just over a month-long celebration of Lunar New Year, Panda Express is offering the internet good fortune in the form of free menu items (lucky dishes!), $8 discounts on Panda Family Meals, and restaurant gift cards ranging from $88 to $888 (the luckiest number of all). All guests have to do is try their luck with the Good Fortune Scratcher! 
 
Developed by The Many and development partner dotdotdash, the Lunar New Year Good Fortune Scratcher is a web-based, lotto-inspired scratcher game that not only offers instant prizes for all who plays, but also educates players around the many traditions and icons of Lunar New Year. With over 2,000 stores nationwide, Panda Express believes in the power of bridging both Eastern and Western cultures, and helping those uninitiated with the holiday learn about some of its traditions and customs; all the while encouraging everyone to come together around the dining table with those we love — a tradition we can all connect with.
 
In addition to the Good Fortune Scratcher game, The Many developed over 40 unique static and animated content pieces for IG and TikTok that not only encourage guests to play the game, but truly make coming together around Panda Family Meal an opportunity that shouldn’t be missed during this time of year.  
 
In the two years prior, The Many and Panda Express have collaborated together to create Traditions Shared, a brand film that told the story of a young boy being invited to his neighbor’s Lunar New Year celebration, creating a lifelong memory and connection between the two, as well as The Good Fortune Arcade — a nostalgia-inspired, 8-bit video game where you can earn restaurant discounts by collecting lucky dishes stolen by the holiday’s fabled mythical antagonist — Nian. 
 
Though each year brings new themes and cultural insights, what remains consistent in the work is the opportunity to make Lunar New Year a holiday that is resonant, approachable, and inspiring for all. “Nothing says Lunar New Year like a delicious meal filled with family, traditions, good food and good fortune,” said Jacque Vavroch, associate creative director at The Many. “And nothing says good fortune like a good ol’ fashioned scratcher — so we were thrilled to bring all these elements together in one celebratory, gamified experience.”
 
In just three weeks, the Good Fortune Scratcher has surpassed all benchmarks, with roughly 1.2M unique visitors and counting having played the game, and over a 100,000 redemption codes for lucky dishes and family meals having already been redeemed. 
 
You can visit PandaLNY.com and try your luck today! 
You can see additional coverage of the Good Fortune Scratcher featured in Adweek, Thrillist, Little Black Book, Trendhunter, Yahoo, Chewboom and BrandEating.