The Power of OXIGEN to Best Your Best

Amanda Cosindas | Apr. 2 2020

Determination, grit, and a bottle of oxygen-boosted water are all you need to blast past your old self and reach new heights in our latest spot for functional beverage brand OXIGEN, one of our most recent clients welcomed into the mix at The Many.  This philosophy is feeling even more relevant in our current times as we all find a new way of doing things, including how we approach personal fitness.
The :60 film, titled “The Power of OXIGEN,” features Olympic hopeful Joy Eaton as she pushes herself past doubt, fear, and self-imposed limits toward a new personal best, and will appear across social, digital, print, and video.
“The Power of OXIGEN” is the latest piece of work in a larger launch strategy and highlights the benefits the functional beverage provides, including faster recovery, better stamina, and increased focus.
The scientifically-proven benefits of OXIGEN make the brand a unique player in the category. OXIGEN’s highly stable O4 molecule, created through a proprietary process that combines two 02 molecules, gives OXIGEN water its power – 100x the content of regular water.
The campaign launched in New York City in early 2020 as the first step in an eventual nationwide launch of the oxygen-boosted beverage. The campaign includes :06, :15, and :30 second cut downs to be shared on OXIGEN’s social channels and further amplified through paid media.
Check it out:

QDOBA's Queso-Scented Candle Lights Up Flavor This Holiday Season

Amanda Cosindas | Dec. 11 2019

QDOBA Mexican Eats is igniting flavor for the holidays, turning its fan-favorite Queso into a scented candle. That’s right, a Queso candle to fulfill every cheese fanatic’s dream.
Just in time for gift swapping season, QDOBA dropped the limited-edition candle for $10 on its online shop after building anticipation on FacebookTwitter, and Instagram. The positive, cheese-loving fan engagement led the candle to selling out in under three minutes! We’re pretty sure it led to some Secret Santa and White Elephant winners too.
The Queso candle is another playful execution that proves QDOBA stands for flavor (like that time we sent a truckload of Avocados to Chipotle to help them out on National Avocado Day).
Read more about it in TodayThrillistDelishDaily Mail, and Mashable. Get the chips ready too, you might get hungry.

NOS Energy Drink Presents DirtXDrift Part 2

Amanda Cosindas | Oct. 7 2019

What do you get when you put three of the world’s best drivers against each other in a series of high octane challenges on unfamiliar ground?
Dirt Meets Drift Part II, presented by NOS Energy Drink.
In Part I, the NOS driving team tore up asphalt in a 1000-horsepower street monster to settle who’s the King of Drift. This time, the team jumps behind the wheel of a different breed of motorized beast. NASCAR athlete, Ricky Stenhouse Jr., and Formula Drift Chris Forsberg get into the cockpit of Sheldon Haudenschild’s sprint car to kick up some dust and enter the World of Outlaws dirt track racing.
Swapping the slicks for some knobby tires, the three drivers compete head-to-head, testing their driving skills offroad on Haudenschild’s turf. Learning the ropes while hitting speeds nearing 190 miles per hour, the trio whip a sprint car around Las Vegas Motor Speedway earning points for speed, precision, and style.
Before Stenhouse Jr. and Forsberg could get too comfortable in the sprint car, the drivers up the ante with a never-before-attempted stunt: they switch the racer for the drift car and send it sliding around the dirt track, thrashing the car and capturing some epic footage in the process.
Who will claim the win on the dirt track? Watch and find out.

FanDuel Launches Sportsbook in Pennsylvania and Brings a 900lb Pig to a Bowling Alley

Amanda Cosindas | Jul. 29 2019

Today in Pennsylvania, online sports and entertainment company, Fanduel, launched the FanDuel Sportsbook app in with a new campaign by yours truly. The spot features a 900lb service pig alongside her human companion, in a bowling alley. The jaw-dropping scenario shows fans that there are some things in life that you might not realize are actually available, like an app that makes sports betting approachable in a legally regulated environment, or bringing your service pig to a bowling alley.
The spot sets the stage for the FanDuel Group to make online sports betting easily accessible and more fun, making it simple, secure, and more convenient than ever to residents and visitors of Pennsylvania. Much of the company’s success is due to its focus on the customer experience, which led to it becoming the number one sports betting app in New Jersey.
“Now that sports betting is accessible to everyone in Pennsylvania, it should feel that way to consumers, but it doesn’t,” said Scott Harris, Founding Partner and Executive Creative Director at The Many. “So we thought of the most fun way possible to normalize what seems out of the ordinary.”
“We’re taking something we know people love—online sports betting—and making it easily accessible in Pennsylvania for the first time ever,” said Mike Raffensperger, CMO of FanDuel Group. “We’re bringing a betting experience that is simple, secure, and more convenient than ever to a brand-new market, and wanted our ads to be reflective of that in a fun, unique, disruptive manner.”
To accommodate our 900lb star named Marley, the production spanned two days so that she and the actor could get acquainted before working together. With her handler nearby, Marley also required constant feeding so that she would resist the urge to nibble on her co-star’s attire.
Read more about it in AdWeekAdAgeBusiness WireYahoo! FinanceLBBAds of the WorldAgency Spy, and iSpotTV. And don’t forget to tune in below to witness the chemistry between Marley and her co-star!