Vanessa Shanahan Joins The Many as Group Director, Analytics

Amanda Cosindas | Oct. 12 2020

We’re excited to announce the continued expansion of our Media Services team with the hiring of Vanessa Shanahan as Group Director, Analytics. Vanessa comes on board to lead the data science and measurement solutions within the media group to measure, test, optimize, and connect in-market activity to growth and sales objectives for the agency’s client base. 
 
“We believe all marketing is performance based which is why measurement, analytics and data science are core to our strategic process,” said Davis Jones, The Many’s Managing Director of Media Services. “Vanessa brings diverse and rich experience to our team, deepening our expertise in each of these areas and helping our clients understand the opportunities for and the impacts of their investments.”
 
Vanessa has spent 14 years leading analytics to support strategy and growth for Fortune 100 and 500 brands across agencies large and small. Prior to joining The Many she served as VP of Analytics & Insight at Wunderman Thompson, leading the Social Analytics practice unit across North America, and VP Analytics & Strategy at Smarty, a social-first agency. Previously, she spent nearly a decade in the entertainment sector at MarketCast and OTX (now Ipsos) building box office projections and pre-market testing models. Her previous clients include Shell, United Airlines, Southwest Airlines, and various in the healthcare sector such as Align Technology, Bausch Health.
 
“I’m excited for the opportunity to grow our data science and analytics offering and to help our clients connect the dots between their strategies, investments and business results. I’m a believer in the power of data and digital intelligence to drive great work, and am inspired to be at a place that values that as well,” said Shanahan.
 
Shanahan holds a Ph.D. in Applied Quantitative Methodology from the Claremont Colleges which provided her with a bedrock of sophisticated training in complex methodology and quantitative analytic techniques. A core part of her everyday role is to make these vexing principles accessible to her clients’ brands and the agency practice to answer everyday business challenges.
 
Having spent 5 years living in West London, Vanessa is a forever Chelsea fan, and after making her way around the world by herself, she know resides in her hometown of Newport Beach with her husband, two sons, and their Olde English Sheepadoodle, Higgins.
 
You can also check out the good news in MediaPost!

"Happy Holidays: The Many Shuts Down for Labor Week"

Amanda Cosindas | Sep. 14 2020

Well, we successfully closed our office for a full week in honor of ‘Labor Week’ — an opportunity for our staff to take a much-needed mental health break after what has been a wild year. We’ve been winning clients while staying creative as we work from home. We’ve been cranking out campaigns like this one and that one while temporarily moving across the country to manage the school year as parents. We’ve had what is proving to be one of our most challenging and simultaneously most promising years.
 
So, we spent some time chatting with MediaPost about just why ‘Labor Week’ was such an important action to take. From gleaning insights from our team via anonymous employee surveys to communicating with clients well in advance to plan for a successful week off. All to ensure that when we returned, we would hit the ground running, ready for a busy Fall as we plan for what’s to come in 2021.
 
Head on over to MediaPost to read the full story. We couldn’t have done this without the support of our clients and without the dedication of our team during such stressful and uncertain times. Thank you all.

Reimagining Labor Day as Labor Week: A Mental Health Break for Our Team

Christian Jacobsen | Aug. 24 2020

Dear friends, clients and collaborators of The Many,
 
As Labor Day approaches, a holiday meant to honor the contributions of workers to the achievements of our country, we are seeing things a bit differently this year. With pressures due to the pandemic increasing at work and at home, and statistics around mental health struggles rising across the U.S., we see the need to reimagine this year’s Labor Day into something bigger and more necessary. 
 
So we’re not stopping with Labor Day. Instead, we will close the entire agency for the entire week, September 7 to 11, no exceptions. 
 
We’re calling it Labor Week, a chance to provide a much-needed mental health break for our employees, and we encourage you to join us in this movement by doing the same for yours. Here’s why and what this means…

The Many Labor Day Announcement

While we proactively and creatively manage this difficult time, we ask that you please extend us the courtesy of accommodating scheduling, while knowing that when September 14th comes around, you will experience a better version of The Many, ready to face new challenges with a clear, well-rested perspective. Profound times call for profound action.
 
Be well,
The Many

Transparency in an Industry That Hasn’t Done Enough

Christian Jacobsen | Jun. 18 2020

In 2019, our agency went through a transformation—rebranding ourselves from Mistress to The Many. That name change was born out of a spirit and core belief that our strength as creative problem solvers is the result of our many diverse experiences, talents, backgrounds and expertise; that greatness is never achieved in isolation.
 
We believe that mantra has never been more true than now. And that if we are to see true progress and the dismantling of systemic racism, it’s going to take all of us, together.
 
It’s become incumbent upon us to look at our own name, not just as a reflection of who we are, but who we still strive to become: an agency and industry of many more diverse voices.
 
Our commitment to diversifying our industry begins with transparency. So we’d like to share an honest look at the fabric of our agency. Not just to be open about who we are, but to be clear in our commitment about who we must become.
 
Together with Six Hundred & Rising, we commit to change.

Five-Year Anniversaries With These Five Many-acs

Michael Chiem | Feb. 11 2020

Twenty Nineteen was a big year for us. And one of the most celebration-worthy moments was commemorating FIVE five-year anniversaries. Something we consider a really big deal. So we pulled out all stops to show our gratitude for such a valuable commitment.
 
Whether it was a trip to a vineyard in Mexico for our wine connoisseur, Maggie, or sending Jorge to Texas to take in the artistry and music of Austin City Limits, relaxing on a tropical vacation like Kim and Dave soon will do, or celebrating Celine’s style and “always on time-ness” with a vintage Rolex, we wanted to gift each of them with a unique and memorable experience.
 
Pictured (from left to right), Dave Horowitz, Maggie Cadigan, Jorge Andrade, Kim Vorse (and her dog Charlie, also celebrating five years) and Celine Faledam, reflect on their time at The Many…
 
Dave Horowitz, who started as junior producer in September 2014 and is now director of production:
Not a lot of companies encourage or foster personal and professional growth, but The Many does. My career trajectory is a direct result of that, and I cannot thank the partners enough for the opportunities they have provided me over the years.
 
Like most New York transplants, I headed West for an opportunity and the possibility of a tan. Perched along the main artery of Venice, a stone’s throw from the Pacific, with inane drum circles and atonal guitar noodling in the distance, Mistress unbuttoned her blouse to offer me both. This was a little over five years ago.
 
The tale of Mistress blossoming into The Many and relocating to the proper digs of a West Coast debutante is an amalgamation of countless hours of hard work and the common, insatiable appetite to succeed among many talented, creative, cool, and, above all, kind people. I am humbled to have been, and continue to be, a part of this ever-evolving carousel of characters.
 
I look forward to the next phase of this wild journey, but I still don’t have a tan. Maybe this year. That’s on me.
 
Maggie Cadigan, who started as a senior brand manager and is now leading our Boston office as managing director:
Are you sure it’s been five years?! When I first walked through the doors here at The Many, I knew this place was some kind of special. The energy, the passion, the different perspectives, the unwillingness to settle for anything but ‘great’ and the supportive kindness that was shared between each and every human. Even when we were just 25 people, it really was a recipe for something amazing.
 
It was only by carrying those fundamentals through the lifetime of the agency that we’ve been able to successfully shift with the ever-changing demands of the industry. These shifts have presented new growth opportunities almost daily for everyone, including me. From project-based to taking on AORs, from social-only clients to social-as-table-stakes for all, from ‘collaborating with media’ to ‘integrated and pivoting with media,’ and many more. Learning to grow with these shifts have made The Many my career rocketship. The ones that have been here this long have had no (happier) choice but to continue stepping up to every new plate ready to craft something great and, for that, I am forever grateful and eagerly awaiting the next five.
 
Jorge Andrade, who started as a designer in July 2014 and is now an associate director of design:
Looking back at my five years at The Many, I realize how much I’ve grown both as an individual and as a professional. If you were to ask me what the biggest takeaway from this whole experience has been, it would be to allow yourself to be comfortable being uncomfortable. I’ve learned that growth comes whenever you’ve left your comfort zone and pushed beyond your ‘limit.’
 
In addition to being a workplace where talented individuals who are driven and passionate to create good work come to play, The Many thrives in culture. I’m blessed to be able to say that coming in to work doesn’t ever feel like a drag (yes, even on Mondays). I find myself excited about the work I do and inspired by the people I get to work with. Funny thing is I didn’t think it was possible for things to get better… yet they did when we got our new office space right by the PCH. You can basically say I work in heaven and, yes, I am doing the lord’s work. Sort of.
 
Kim Vorse, who started as an executive assistant in September 2014 and is now a producer:
I know that to some, the idea of staying in one company for five years seems bonkers. ‘Don’t you get bored of being at the same place for that long? What about your personal growth? And development in your career?’
 
The short answer to those questions is that my time at The Many has been incredibly rich in opportunity and in change. I started out as an executive assistant and through patience, sheer will, and the support of the partners, was able to move laterally into the career path I knew I wanted to be in: production.
 
Since then, I’ve worked on some truly killer brands and cultivated a reel of work that, in a traditional agency, that would take me years to amass.
 
Surprisingly, my case is not entirely unique. I look at all the other five-year vets and see a group of inspiring individuals that are still here because they were also given a ladder to climb and challenges to solve that grew them into the badasses they are now. No one on that five-year rung is standing where they started.
 
I don’t know where the agency is headed, but I do know that The Many’s pioneering spirit of embracing change, believing in people, and lack of fear when it comes to operating outside of traditional methods of doing things will guide a new generation of five-year vets to look back and marvel at the journey.
 
Celine Faledam, who started as a creative in November 2014 and is now an associate creative director:
Being one of The Many as it went through so much transformation over the last five years has been golden. I look back and see how I fed off that momentum and how that momentum in turn propelled me to where I’m at today. Ha! Growth! The line moving forward and up ❤️ ❤️ ❤️! Amidst the change, relevancy — as it applies to ‘culture’ — is what’s remained a constant at the agency at its core and kept me an engaged individual, always having to adapt and thrive for what’s next. A gang of only five of us from back to the ‘startup’ days are here today with equally flourishing journeys. We now call ourselves a full service agency and there are over 90 people, all new — speak of growth and change!
 
Not sure about you, but we can’t wait to see what these five do next. Up up and away!

Start off the New Year on the Right…Paw

Michael Chiem | Jan. 1 2020

Happy New year! 2019 sure was full of milestones. We expanded all of our capabilities, multiplied ourselves by two and added a few new doggos as well. Oh yeah, and we changed our name! Looking back, it seems all the more appropriate we call ourselves The Many considering how much we accomplished together with our people and our clients.
 
You see, sometimes it seems agency years are a lot like dog years—squeezing seven years’ worth of goodness into a mere 365 days. That’s why we’ve decided to ring/bark in the new year with a special Dogs of The Many calendar, so you can keep the warm-and-fuzzies of the holiday season all year long.
 
Save these cute friends as your phone background and enjoy a doggo calendar FUR the rest of the year! You’ll never forget what day it is.

The Many Expands Its Strategy Team

Michael Chiem | Oct. 21 2019

aybe we should cue the Rocky theme song because this photo does give us that winning spirit, but in any case, we’re proud to announce that Melissa Cabral has been elevated to the role of Group Strategy Director to champion the growth of the department.
 
And, there’s more! Kristin ‘KB’ Busk has also been promoted to Director of Social Innovation and Andrew Cunningham has joined the group as Social Strategy Director.
 
Cabral’s vision is to foster an environment that encourages diverse perspectives and ways of thinking, “I believe if you want to make culturally relevant work, you need to have the utmost respect for the human experience,” says Melissa. “As a woman of colour who identifies as queer, I’m proud to be part of an agency where I can bring my whole self to work every day and have that be seen and recognised.”
 
The restructuring of the team will add to our growing strategic capabilities across brand performance, research and data, and social to collaboratively unlock brand tensions and insights.
 
Read the full piece on LBB, MediaPost, The Drum and Campaign.
Pictured left to right: Jaclyn Vansloten, Amir Haque, Brittany Berman, Andrew Cunningham, Melissa Cabral, Christian Jacobsen, Matt Smith, Kristin ‘KB’ Busk.

The Many is Having a Moment

Amanda Cosindas | Sep. 17 2019

It’s only been eight months since we changed our name from Mistress to The Many, and quite a lot has happened! From new clients to new offices, to passion projects and stories inspired by collective beliefs and doing good. So, we had a conversation with Campaign to cover all the juicy details.

"In January, the agency changed its name from Mistress to showcase its more recent commitment to long-term client relationships, as well as its breadth of capabilities."

It’s true. Our independent shop has experienced tremendous growth—new team members and seven new clients. We also opened up shop on the East Coast, an office in Boston led by the one and only Maggie Cadigan as Managing Director. Someday soon, we’ll also reveal our new digs on the West Coast. Hint hint: ocean views.

“This has been a transformative year for us and I don’t use those words lightly,” said Christian Jacobsen, founding partner of The Many. “Everything about the company has changed and grown, and it’s stretching the leadership team to act in new ways, too.”

There’s a bit more to the story if you’d like to see. Check it out at Campaign US.

+