Amanda Cosindas | Jun. 15 2021
Per Hootsuite, TikTok revealed in a recent filings report that 91.9 million Americans use the app every month while 50 million use it every day. With this significant number of active users, it is no surprise brands are bringing their advertising dollars to the platform. And as more brands come, TikTok has decided to raise its ad prices.
Alyssa DeSangro, associate media director here at The Many, recently spoke with Kristina Monllos of Digiday to discuss the recent costs increase to advertise on TikTok and how the platform is performing for its Gen Z demographic.
Check out the full story at Digiday.