Ty Gates | Jun. 29 2021
In our first national spot for BioSteel, we hit the court, ice and field with next-generation athletes Patrick Mahomes, Christen Press, Luka Dončić, Conor McDavid, Ezekiel Elliot, Deandre Hopkins, Jalen Ramsey, and Gleyber Torres to capture how they stay hydrated while they train.
“When it comes to BioSteel’s roster of athletes, they’re much more than superstars. These are generational talents, each redefining their respective sports,” stated Josh Paialli, Creative Director, The Many. “When our audience sees Clean. Healthy. Hydration. and the athletes who stand by it, we want them to see BioSteel in the same way — next-generation hydration, here to change the game forever.”
The fast-paced spot features some of the world’s top professional athletes as they train with BioSteel fueling their workouts. With zero sugar and essential electrolytes, it is a no-brainer why these athletes are on Team BioSteel. In order to be the best, you need to keep your body fueled with the best.
The spot was produced by Plus Plus, our sister agency and multi-service production company, and directed by executive producer Trevor Paperny.
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