BOO! Say hello to the eBay Grail Ghost

The Many | Nov. 6 2023

Tired of taking Ls, and missing out on all those coveted sneakers? Say less. This year, we wanted to purge the sneaker community of the pairs that haunt them with eBay’s unmatched authentic inventory.
THE WANT  – We’re rallying sneakerheads by getting the entire community to talk about the sneakers they missed out on. You never know, with the wide inventory available on eBay, it’s the perfect place to find ’em.
THE HAUNT – We launched a social-first campaign on Instagram and TikTok with Trinidad James as our Grail Ghost, delivering fans their dream kicks through video and text replies taking over eBay socials and talking directly to the community.
The Grail Ghost is definitely real. So make sure to follow @ebaysneakers on IG and @ebay on TikTok as they may cop you some heat for your collection.