Amanda Cosindas | Aug. 25 2020
Right now, COVID-19 means most people are home, but not essential workers. Budget Blinds understands the enormous emotional importance of home, in every sense. And being a company that aspires to create homes that are uniquely welcoming for each customer, Budget Blinds wants to use their powers for good. To show their immense appreciation for these heroes, they have set out to make coming home, and spending precious time at home, better for them.
So Budget Blinds is giving back to essential workers by awarding eight individuals across the U.S. and Canada with custom window covering makeovers who have been nominated by local franchisees and associates. We couldn’t be more pleased to help capture these essential workers’ surprised reactions as they learned that they had been chosen.
The social content series individually profiles each honoree, and is an opportunity for each to tell their own story, including the challenges they face showing up to work everyday amidst a pandemic, and what their homes and being at home means to them, especially now. They also give the audience the chance to get to know just how amazing, and essential, each of these people truly are.
The series features people like Angela Q., the ICU nurse who relocated her entire family to Boston to help fight COVID-19, and James, an ER nurse setting an example for his young children.
The films began rolling out on Budget Blinds’ social channels on August 11th, with a new story launching every Tuesday and Thursday until September 3rd. Watch them all on Instagram and Facebook, or take a look below to learn more about Angela and James.
Check it out in Agency Spy.