Budget Blinds Hands AOR Duties to The Many

Amanda Cosindas | Jun. 15 2020

Budget Blinds is North America’s largest custom window covering franchise, and we’re happy to share that they’ve selected us as agency of record.
We are tasked with reinforcing Budget Blinds’ leadership position as the local, go-to source for homeowners of all budgets and styles looking for window covering design expertise to create unique, inviting homes that are welcoming to family and friends.
The assignment kicks off with support for franchisees in local markets to drive communications around key products, services and innovation. We’ll also work together on long-term creative development and media strategy across TV, digital, video, radio, print, social and activations, and their first-ever integrated brand campaign is slated to debut in early 2021.
“The Many is the perfect partner for Budget Blinds as we look to evolve the brand and grow our market leader position in North America,” said Heather Nykolaychuk, Chief Marketing Officer, Budget Blinds. “Their forward thinking and amazing creative will propel Budget Blinds to the next level. We are looking forward to this journey of transformation with The Many.”
To make this even more exciting, this is our first new relationship to kick off virtually during the Coronavirus pandemic. Throughout the process, we had to work together to determine how to meet with each other, host productive group sessions, and spark momentum to work towards client success, without ever being in the same room. This effort will help guide how brands and agencies can work together in a socially-distanced future.
Budget Blinds operates over 900 locally owned franchises across North America. For over 25 years, they’ve specialized not only in window blinds and automated shades, but also custom draperies and fine designer details, with a strong focus on building long-lasting relationships within their local communities.
Catch the news in Campaign US and MediaPost.