Bumble Bee and BuzzFeed Deliver Snackable Digital Content

Ty Gates | Nov. 3 2021

Bumble Bee is casting out more entertaining tuna content, this time with BuzzFeed’s Tasty. Dishing it up for tuna lovers right where they are spending their culinary time online, the partnership is the perfect opportunity for Bumble Bee to showcase its craveability, versatility, and convenience.
 
The Tasty partnership kicked off with The Great Tuna Taste Off featuring Alix Traeger and Rie McClenny of Tasty. Similar to the Food Network’s hit show Chopped, viewers watch Rie and Alix race against the clock to see who can create a delicious lunchtime recipe with a surprise ingredient: Bumble Bee Albacore Tuna!

A Basketful integration for each recipe made it easy for viewers to add Bumble Bee right to their virtual grocery cards. Through Basketful’s retail agnostic add-to-cart functionality, a simple click of the “Shop Now” button led to a list of local retailers, identified by zip code, where recipe ingredients could be purchased and picked up right then and there.
 
Rie prepared a tuna avocado tartine dish while Alix prepared niçoise pasta salad with dill-dijon dressing.
 
Bumble Bee also extended its engagement at Buzzfeed and across the platform’s social channels, including design-led content, a quiz, and :15 social videos in celebration of National Seafood Month:
 
5 Tasty Truths That’ll Hook You On Tuna, featuring fun tuna artwork and truths about tuna that readers probably didn’t know.
 
This Quiz Will Give You A Fun Flavor-Packed Recipe To Try, which generated the ideal recipe to try based on their selection of the choices featured.

“We are so thrilled with this overall partnership and having Bumble Bee show up unexpectedly from videos to quiz posts and even illustrations,” Anissa Sanders, Media Supervisor at The Many. “The collaboration between partners, integrated teams, and the client truly helped us create a program that showcased Bumble Bee’s versatility and craveability.”
 
If you’re tuna curious, you can still check out the 5 Tasty Truths to learn more about tuna and give the quiz a try for some new recipes.
 
Credits
Client: Bumble Bee Seafoods
SVP Brand Marketing, Daniel Hofmeister
VP of Brand Management, Jeanine Lewis Canales
Director of Marketing – Brand Management, Jeremy Zavoral
Director of Marketing, Dana Kowal
Associate Digital Marketing Manager, Anna George
 
Agency: The Many
Executive Creative Director, Partner, Damien Eley
Executive Creative Director, Partner, Blake Marquis

Creative Director, Adam Flanagan
Creative Director, Ashley Milhollin
Copywriter, Bryce Pangman
Art Director, Harper Biewen
 
Designer, Patrick Cambria
Designer, John Duch
 
Managing Director, Excellence, Todd Lombardo
Senior Brand Director, Pamela Lloyd
Senior Brand Director, Kevin Fuller
 
Senior Project Manager, Madeline Gali
Project Manager, Tori Landin
 
Head of Strategy, Melissa Cabral
Group Strategy Director, Alexandra Brown
Director of Social Strategy, Harriet Riley
Strategy Director, Nicole Fuhrman
 
Senior Producer, Kimberly Vorse
Senior Producer, Morgan Menco
Assistant Production Coordinator, Connor Bland
 
Managing Director, People, Davis Jones
Group Media Director, Alex Barnes
Media Director, Jaclyn VanSloten
Associate Media Director, Caroline Tambling
Media Supervisor, Anissa Sanders
Media Planner, Catherine Nguyen
 
Partner: BuzzFeed
Video Creative, Production & Operations:
Director & Creative Video Producer, Allex Tarr
Sr. Creative Video Producer, Nathan Ng
Branded Operations Coordinator, Sophia Moss
Branded Operations Manager, Becky Plotkin
Sr. Partner Manager, Creators, Diana Lopez
Post Production Coordinator, Chris Sobrinski
Post Production Coordinator, Daniel Quackenbush
Executive Creative Producer, Emily Horng
Culinary Manager, Talia Goldstein
Supervising Producer, Joseph O’Driscoll
Associate Director of Branded Physical Production, Amanda Widoniak
Talent, Alix Traeger
Talent, Rie McClenny
 
Post Creative:
Sr. Manager, Creative, Alexandra Schlagel
Sr. Illustrator, Daniel Blaushild
 
BuzzCut Creative:
Sr. Manager, Creative, Alexandra Schlagel
Art Director, Mollie Shafer-Schweig
 
Account Team & Ad Operations:
Sr. Account Executive, Victoria Brandolini
Sr. Account Manager, Perri Fetner
Sr. Account Manager, Fiona Collinson 
Account Coordinator, Maya Hartleben
Content Operations Manager, Holly Young
Ad Optimizations Lead, Jamie Cohen
Sr Ad Optimizations Lead, Izzie Mackinnon

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