Amanda Cosindas | Aug. 31 2021
The Many has been named The Bouqs Co.’s new integrated agency of record following a competitive pitch.
The Bouqs Co. connects farms and a curated network of artisan florists directly to consumers across the country to receive farm-fresh flowers and gifts made with love. With a compelling brand story and beautiful, high-quality products backed with a clear vision for the future, The Many will bring The Bouqs Co. to life to differentiate the brand from the category and continue growth.
“The Many demonstrated a clear understanding of our category and brand, and their creative and media capabilities make them uniquely equipped to drive innovation and engage new audiences,” said Wendy Shen Oliff, Vice President & General Manager, The Bouqs Co. “The team at The Many is unwavering in its commitment to challenging what’s comfortable. As a disruptor brand primed for growth, it was important to partner with an agency team that would continue to push our thinking and propel us forward.”
As The Bouq Co.’s new integrated AOR across creative and media, The Many will develop a creative brand platform to transform The Bouqs Co. into a household name through full-funnel creative and media efforts that will drive awareness amongst new audiences. A partnership in this integrated fashion positions The Many to offer a level of strategic guidance and leadership that will impactfully drive The Bouqs Co. business and brand forward.
“The creative opportunity is ripe given the category conventions The Bouqs Co. can push up against and doing it in a way that will help them break through the clutter is an exciting challenge for us to take on,” said Kylie Wu, Senior Brand Director, The Many. “We’re also excited for the opportunity to elevate measurement and advanced attribution for The Bouqs Co. to identify how their holistic brand and performance investments are driving incremental impact for the business.”
The new account win comes at a time when The Many has experienced steady growth internally, with just over 150 team members now across the United States and internationally bringing the agency to its largest.
With campaign development already underway, the world will see fresh work from The Bouqs Co. and The Many early next year.
For more information visit www.bouqs.com. You can also check out the news at Campaign, AgencySpy and LBB.