Amanda Cosindas | Apr. 8 2021
We’re excited to share eBay’s new collaboration with Brooklyn-based, Emmy-Award winning artist, Mike Perry.
The collaboration, part of a multi-channel approach to draw followers to the new @ebaysneakers Instagram and Twitter handles, kicked off this week with an interactive art experience titled “The Sneaker Hunt” – an art piece that celebrates the process of finding, bidding on, and eventually copping the perfect pair of kicks. The collaboration includes a sweepstakes for fans that kicks off today, April 8, 2021.
Perry, an artist known for his bright and beautifully busy designs, was the perfect fit for the project for his ability to grab eyeballs and engage sneakerheads visually. His vibrant work brings the chaos of hunting down “a grail” to life in a new, expressive way by hiding sneakers throughout each piece of art. For a chance to win, fans simply need to find all of the sneakers and direct message the total number found.
“His collage style art went hand-in-hand with our concept of creating an ‘I spy the sneakers’ game,” said Mars Milisic and Kalee Abella, Associate Creative Directors at The Many. “Mike also believes in what eBay stands for. As a fan, he likes to buy and sell on eBay so as to not clutter the world with more things, but to hunt for unique treasures that are already out there.”
eBay and the team at The Many worked alongside Perry to build a sweepstakes that will see 21 lucky winners walking away with gift cards, grail sneakers, and even limited edition prints from Perry himself.
To win prizes, sneakerheads simply have to hunt for unique treasures themselves, finding all the kicks hidden throughout the sprawling design and DM-ing the new @ebaysneakers handle with the correct number. Not only are the imaginative illustrations full of a mix of the most iconic sneaker styles, they also include details unique to sneaker culture, intentionally added to keep sneakerheads hunting.
The Sneaker Hunt is not the only chance for sneakerheads to win, however.
To give back to the community, and the planet, limited edition Earth Day sneakers will go up for auction on Earth Day, April 22, 2021. Featuring custom designs from Perry, the one-of-a-kind sneakers will be put up for auction on eBay, where sneaker and nature lovers will be able to place their winning bids until the end of the month. All proceeds from the auction will go to Soles4Souls, a non-profit focused on turning unwanted shoes and clothing into opportunity by keeping them from going to waste and putting them to good use.
“The Sneaker Hunt” and @ebaysneakers comes following the launch of the brand’s first-ever product-focused social handle, @ebaywatches—Instagram dedicated exclusively to watch lovers. The launch was celebrated alongside Valentine’s Day with a sultry one-minute film noir shot in the heart of Mexico City, “A Timeless Love Affair.”