Amanda Cosindas | Jan. 27 2021
We’re excited to share the launch of eBay’s first-ever product-focused social handle, @ebaywatches, a dedicated luxury watches Instagram channel.
After eBay introduced Authenticity Guarantee for watches in September – fast-followed by sneakers the following month – it was time to create a channel just for timepiece lovers. And that’s how @ebaywatches was born – a curated channel that offers watch enthusiasts everywhere a perspective that is steeped in the language of collecting, culling together expert voices and content that showcases the stories behind the watches on eBay, and those who wear them.
The Instagram launch is punctuated with a one-minute hype film — “Watch Me” — that debuts on @eBay’s Instagram feed and features influencers Vendela, Chase Green and Ashley Gonzales alongside everyday watch enthusiasts who all share stories behind their most treasured watch pieces.
In response to an evolving industry, eBay’s new offering is designed to celebrate the individual for their style, taste, and passions, and underscores the brand’s approach to making the marketplace’s unparalleled breadth and depth of vintage and new timepieces relevant and shoppable for a new generation of enthusiasts and collectors.
“We’re incredibly excited to be part of bringing eBay’s first product-focused social handle to life,” said Kalee Abella and Mars Milisic, Associate Creative Directors at The Many. “From Rolex to Omega, Cartier and more, eBay Watches makes luxe finds more attainable for watch enthusiasts, so it was important to translate that into a high energy piece of content that focused on what watch lovers love the most—the story behind the timepieces.”
As this marks the beginning of our work together with eBay, we are looking forward to what’s to come!