Ty Gates | Jul. 12 2021
Plant-based food shouldn’t just be good for you and the planet, it should taste good too. And it’s that message that Sweet Earth Enlightened Foods wants you to hear loud and clear when you see their recent work made in conjunction with the team here The Many.
The work—three 15-second spots filmed in Toronto, Canada by proudly plant-based director Michael Downing of Biscuit Filmworks—comes to life through three vignettes.
The spots, each of which features a different dish from the Sweet Earth portfolio, follow a young family, a young couple, and a 20-something single woman as they all try various Sweet Earth Enlightened Foods for the first time.
The stories, featuring Sweet Earth’s Pad Thai, Awesome Burgers, and plant-based Mindful Chik’n respectively, aim to show that plant-based food should be easy, accessible, and most importantly delicious for everyone, consistently challenging us to explore all-new flavor combinations and food innovations we’ve never tasted before.
The Many and Sweet Earth are excited to continue our efforts in driving diversity, inclusion and representation in the work we create together.
The spots are the first work to come out of the new relationship between The Many and Sweet Earth and are the first step in a nationwide rollout process for the plant-based purveyor.