Samantha Petrossi on How Brands Can Help People Through the Next 'Evolution of Wellness'

Amanda Cosindas | Jul. 28 2021

Samantha Petrossi combines the insight of a strategist with the heart and soul of a human who is “doing the work” to truly understand and embrace wellness and further what it means to nourish that in an increasingly complex world. 
 
Through our Voices of The Many program, Samantha is calling on brands to step up and take accountability for their role in supporting mental health. In her recently published piece in Adweek, she stakes a strong claim when it comes to accountability:

"All companies will be held accountable for contributing to the well-being of the people they serve—whether they are inherently wellness-related or not. In other words, brands that don’t step up now risk becoming irrelevant in the near future."

Getting to know Sam is a refreshing experience—she’s perceptive and discerning, especially when it comes to mental health and total well-being. She’s the kind of person who can articulate your innermost thoughts almost better than you can, relate to how you’re feeling, and then turn those thoughts and feelings into action. (I mean, duh, she’s a strategist!)
 
Which brings us to another enlightening piece of who she is—her new podcast with her husband, Know Your True Self, which is rich with insightful discussion, relatable stories, and helpful tips on how to find more peace and joy in a chaotic and unpredictable world. Did we say she’s doing this with her husband!? If that doesn’t speak volumes for Sam’s ability to be a sounding board and breath of fresh air, we don’t know what does.

Samantha Petrossi is Strategy Director at The Many.

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