Amanda Cosindas | Feb. 14 2021
The 1940’s embraced a fervent love for sultry sounds, coiffed hair and polished fashion. It was an era of long notes and long nights where time seemed to slip into morning, and the lovers and collectors sought the everlasting.
In eBay’s “A Timeless Love Affair,” we tell a story of love symbolized through a timepiece as a treasured memory. We meet the main character receiving a watch from her first love, and soon she is swept through time where every glimpse of that watch gifted to her many years ago sparks fond memories of love. As she meanders through her evening in the present day, her watch becomes much more than an accessory, but an adored treasure that stands the test of time, just like true love.
Adding to its romanticism, the ad was filmed in Mexico City with production company Panamericana and director Pablo Delgado. A local team with extensive knowledge of the location and with a background in film production, Panamerican teamed up with The Many’s head of production, Dave Horowitz, to elevate the spot to a cinematic quality. The set design was dressed for the 40s, but met us at the present day, showcasing watches throughout the decades, referred to by eBay as “a lifetime of luxury timepieces.”
The spot launches just in time for Valentine’s Day and immortalizes a watch as the perfect gift for special occasions—a nod to eBay’s 25-year history as a leading marketplace for luxury goods, with the watch category alone offering more than 150,000 daily live listings on average, with new and vintage timepieces from Rolex, Omega, Breitling, TAG Heuer, Patek Philippe, and countless other brands. From anniversaries to graduation gifts, the spot transforms watches into a heartfelt reminder of life’s most pivotal moments—a personal symbol of love, achievement and so much more.
As eBay constantly evolves to make the shopping and selling experience better and more seamless, “A Timeless Love Affair” launches on the heels of its new Instagram handle dedicated to watch lovers, @ebaywatches. The new social channel offers watch enthusiasts everywhere a perspective that is steeped in the language of collecting, culling together expert voices and content that showcases the stories behind the watches on eBay.
Its new #WatchMe platform and hype film go a step further to celebrate the individual for their style, taste, and passions, creating a more relevant and shoppable experience for a new generation of fans and collectors.
The campaign includes :60 for eBay’s Instagram and YouTube channels and :15 running on Hulu. Additional media support extends across YouTube pre-roll and social.
Watches Marketing Lead: Aliyah Schneckenberg
Watches Social Lead: Renata Salazar-Costa
Head of Social Media Marketing, North America: Jen Haley
Director, Agencies and Creative: Maryann Bell
Associate Director, Creative Operations: Kira Moller
Associate Creative Director: Nina Louie
Senior Copy Manager: Amanda Miller
Priority Verticals Marketing Lead: Sinan Franklin
Senior Communication Strategist: Emilie Furda
Agency: The Many
Executive Creative Director, Founding Partner: Blake Marquis
Executive Creative Director, Founding Partner: Damien Eley
Managing Director, Brand & Social: Todd Lombardo
Associate Creative Director: Mars Milisic
Associate Creative Director: Kallee Abela
Director of Design: Jorge Andrade
Designer: Steven Nguyen
Motion Designer: Edgar Zavala
Strategy Director: Nicole Fuhrman
Senior Social Strategist: Harriet Riley
Director of Production: Dave Horowitz
Group Brand Director: John Line
Senior Brand Director: Irina Gilbertson
Comms & Media Strategy Director: Anthony Rocker
Associate Media Director: Alyssa DeSangro
Project Management: Iman Forde, Peanut Adams
Production Company: Panamericana Pictures
Founder, Executive Creative Producer : Eva Ruiz de Chavez
Director: Pablo Delgado
Director Of Photography: Juan Pablo Ramirez
Executive Producer: Iris Torres
Art Director: Fernanda Contreras
Casting Director: Bernardo Velasco
Lead talent: Vicky Araciio
Costume Designer: Lorena Tinoco
Makeup Artist : Jorge Fuentes Ronquillo
Casting Director: Bernardo Velasco
Editor: Sam Baixauli
Music Composition: Antonio Castillo (Mr. Shhhh), Demian Galvez, Alberto Delgado
Post Production Company: Chemistry
Post Producers: Andrés Martínez & Ari del Castillo