Amanda Cosindas | Oct. 14 2020
Frozen snack brand OutshineⓇ has selected The Many as lead creative agency following a competitive review.
“As we continue to develop our OutshineⓇ snacks business to offer greater and more delicious possibilities to health-conscious consumers, we are excited to partner with The Many agency. The team at The Many stood out to us for their creative prowess and strategic thinking. We look forward to a collaborative partnership that is poised to elevate the OutshineⓇ brand and the frozen snacking category to new heights,” said Kerry Hopkins, Director of Marketing at Dreyer’s Grand Ice Cream.
The Many has already begun work on a new brand platform to drive greater business growth for the OutshineⓇ brand. The new integrated brand campaign will aim to take the brand’s creative to new levels across multiple channels, and bring the OutshineⓇ brand strategy to life.
“The OutshineⓇ brand is a leader positioned to push the category and develop a stronger connection with consumers, which is a challenge we couldn’t be more excited to support,” said Maggie Cadigan, Managing Director of New Partnerships at The Many.
ABOUT THE OUTSHINEⓇ BRAND
OutshineⓇ snacks are delicious and wholesome frozen fruit bars made with high quality ingredients to refresh consumers from the inside out. With a wide variety of frozen bars and flavors including Fruit Bars, Half-Dipped Fruit Bars dipped in dark chocolate, Fruit & Cream bars and Simply Yogurt bars, the OutshineⓇ brand offers refreshing snacks made with the goodness of real fruit and juice. OutshineⓇ is a NestléⓇ Registered Trademark of Société des Produits Nestlé S.A., Vevey, Switzerland, and used under license by Froneri International Limited. For more information, please visit www.outshinesnacks.com, or follow OutshineⓇ on Facebook, Instagram or Twitter.