Blake Marquis | Oct. 12 2020
We’re excited to announce the continued expansion of our Media Services team with the hiring of Vanessa Shanahan as Group Director, Analytics. Vanessa comes on board to lead the data science and measurement solutions within the media group to measure, test, optimize, and connect in-market activity to growth and sales objectives for the agency’s client base.
“We believe all marketing is performance based which is why measurement, analytics and data science are core to our strategic process,” said Davis Jones, The Many’s Managing Director of Media Services. “Vanessa brings diverse and rich experience to our team, deepening our expertise in each of these areas and helping our clients understand the opportunities for and the impacts of their investments.”
Vanessa has spent 14 years leading analytics to support strategy and growth for Fortune 100 and 500 brands across agencies large and small. Prior to joining The Many she served as VP of Analytics & Insight at Wunderman Thompson, leading the Social Analytics practice unit across North America, and VP Analytics & Strategy at Smarty, a social-first agency. Previously, she spent nearly a decade in the entertainment sector at MarketCast and OTX (now Ipsos) building box office projections and pre-market testing models. Her previous clients include Shell, United Airlines, Southwest Airlines, and various in the healthcare sector such as Align Technology, Bausch Health.
“I’m excited for the opportunity to grow our data science and analytics offering and to help our clients connect the dots between their strategies, investments and business results. I’m a believer in the power of data and digital intelligence to drive great work, and am inspired to be at a place that values that as well,” said Shanahan.
Shanahan holds a Ph.D. in Applied Quantitative Methodology from the Claremont Colleges which provided her with a bedrock of sophisticated training in complex methodology and quantitative analytic techniques. A core part of her everyday role is to make these vexing principles accessible to her clients’ brands and the agency practice to answer everyday business challenges.
Having spent 5 years living in West London, Vanessa is a forever Chelsea fan, and after making her way around the world by herself, she now resides in her hometown of Newport Beach with her husband, two sons, and their Olde English Sheepadoodle, Higgins.
You can also check out the good news in MediaPost!