Amanda Cosindas | May. 19 2020
We’re happy to welcome our newest partner to The Many family, Bumble Bee Seafoods. As lead integrated agency of record, we’ll work together on creative, strategy, and media to modernize this iconic American brand, while bolstering its people-first mission to support employees and communities during and beyond the COVID-19 pandemic.
Bumble Bee was drawn to The Many for our history assembling an array of integrated capabilities to strategically identify the growth and creative potential of modern brands.
“The Many is known for challenging norms and inventing untraditional ways of working, and that’s exactly what you need when it’s time to push up against convention,” said Todd Putman, EVP and Chief Growth Officer, Bumble Bee. “This partnership will allow us to push boundaries creatively, find innovative ways to connect with consumers and build our corporate initiatives to support the communities in which we operate.”
As agency of record for both creative and media, we’re out to reintroduce Bumble Bee to a new generation of seafood lovers looking for healthy, affordable, and sustainable food options. This includes a new strategic brand platform, creative campaign, and media buying and planning, with media and creative teams working closely together throughout the creative and strategic process.
We’re also excited to play a role in the expansion of Bumble Bee’s corporate programs focused on community engagement and philanthropy, such as its recent donations to Feeding America in support of Coronavirus relief efforts.
At The Many, we are not afraid to push up against the status quo, this time to support Bumble Bee as it navigates current market shifts and future trends. It’s time to celebrate tuna as a sustainable, protein-rich food choice!
“It’s not every day you get to partner with an iconic brand like Bumble Bee,” said Todd Lombardo, Managing Director, The Many. “Bumble Bee has much to offer the modern world, with an appetite to push creative boundaries. We are up for that challenge.”
Bumble Bee is also accelerating product innovation efforts. Earlier this year, it announced a joint venture partnership with plant-based seafood brand Good CatchⓇ, making Bumble Bee the first major seafood company to move into the burgeoning world of plant-based alternatives. The venture will allow Good Catch to scale as it taps into Bumble Bee’s sales and distribution and also reinforces the seafood company’s commitment to sustainability.
For more information, visit www.BumbleBee.com, and you can also read about it in Adweek, Ad Age, Campaign and MediaPost (and a enjoy a good mix of headline puns while you’re at it!).