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NOS Energy Drink won’t settle for just being the go-to energy drink in the world of racing. It’s fueled by the desire to challenge how fans experience NOS. Over nearly a decade, we’ve taken NOS to the top.
From killer brand films to feature length documentaries to action packed game shows to more commercials than we can count, we’ve challenged how consumers experience and engage with this long standing competitor brand.
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Shot in the streets and desert of Las Vegas, NV, Overdrive, our latest brand film for NOS, is an evolution of the Human Horsepower concept. Nothing beats the feeling of cracking a NOS, dropping the clutch, and going wheels to the wall. Talk about an energy upgrade!
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NOS Energy Drink wanted to create a new spot to show off the dedication that fuels the World of Outlaws NOS Sprint Car Series. But the challenge didn’t feel like enough of a challenge. So we challenged back to push the envelope beyond the traditional :60 spot and created a full-length documentary that gives fans a front seat look at the heart of sprint car racing.
For the Love of Dirt became the first film to dramatically and intimately shine a spotlight on the sprint car racing, reaching a million NOS fans and earring a national, primetime slot on CBS Sports.
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NOS Energy Drink has always been a brand for those who take life head-on. Human Horsepower brings this to life with incredible special effects and insane stunts, pitting the raw power of man versus machine.
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Picture this – Six teams of two made up of the NOS racing team competing for the fastest time across three challenges on a customized obstacle track. Just another day on the track…with one huge BLIND-FOLDED twist. Since NOS awards high performance and enhanced mental focus, we of course gave the winners a crazy custom trophy. Full Episode
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