In the spirit of Wok On, every piece of work created for Panda Express is designed to be a cultural bridge builder and an expression of progress.
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In 2021, we helped Panda educate and inspire even those unfamiliar with Lunar New Year to make this holiday a tradition of their own.
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And by developing an authentic and editorial look and feel for the brand, foundational elements of photography, iconography, and typography will influence the way the brand shows up in-store and online for years to come.
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And from the eyes of a Wok Master, we celebrated the mouth-watering quality of our ingredients and of our signature culinary process.