In the spirit of Wok On, every piece of work created for Panda Express is designed to be a cultural bridge builder and an expression of progress.

Panda Express Hero Image
Panda Express Hero Image

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This year, we helped Panda educate and inspire even those unfamiliar with Lunar New Year to make this holiday a tradition of their own.


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And by developing an authentic and editorial look and feel for the brand, foundational elements of photography, iconography and typography will influence the way the brand shows up in store and online for years to come.


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Panda Express Firecracker Chicken Bowl with flying ingredients on a wooden table.
Panda Express Firecracker Chicken Bowl with cup of Sprite, on a wooden table.
Panda Express Family Pack In-situ
Family Pack Mechanical Flat
FCCB Door Clings
FCCB Sneezeguard Sticker
FCCB Window Cling 1
FCCB Window Cling 2

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And from the eyes of a Wok Master, we celebrated the mouth watering quality of our ingredients and of our signature culinary process.


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