PayPal is the safer and fastest way to pay online. So, to draw attention to the speed and security that set PayPal apart we created a fully integrated campaign spanning digital, social, and TV. A campaign that ultimately increased total payment volume by 27% from the same time the previous year.
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Instead of traditional ads we collaborated with popular TV shows Ellen and Conan, and YouTube channel CollegeHumor, to integrate the message of how PayPal tackles identity theft and credit card fraud into the cultural conversation.
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When private images of Jennifer Lawrence were hacked from her iPhone, we responded immediately with a full-page ad in the New York Times which went viral, attracting commentary from all over the world.
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Following full-page ads in The New York Times boldy introducing the world to the new One Touch App, we released a flag-planting TV spot and a series of inventive co-marketing activations with websites like StubHub and munchery. The message was clear: PayPal is the brand of the People Economy, and with the One Touch App. that economy is easier and faster
to tap into than ever before.
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A real time Vine activation kicked off PayPal’s holiday social campaign in a fun new way called “Epic Experience Time.” This campaign consisted of a dozen real-life epic experiences with popular influencers, which were auctioned off online for charity. But not before Vine star Avery Monsen adapted each experience into a 7 second Vine trailer, all in one day.
