Photography can play a big role in advertising and “the concept, the idea, the vision needs to prevail over the beauty of a shot.”
But how do you choose the photographers you work with? How much creative input do you look for from photographers on a job? What do you wish photographers understood about your work?
The Many’s Associate Creative Director, Celine Faledam, tackles these questions and more in her recent interview with Photo District News. Read her perspective on working with photographers on PDN’s website.