Business planning is year-round for us, and in the coming fall season, our sights are set for 2020. Founding partner, Christian Jacobsen, shared his thoughts with Ad Age on what we believe are the important areas of focus for agencies to thrive in the coming year.
“We believe that focusing on building our own brand and agency processes will only further the success we have with clients, allowing us to continue strengthening our foundation for growth amid the sea change. We’ll continue to invest back into the business, primarily to remain ahead of the looming economic instability. A large focus will be on developing a more robust training program for our team. This will help our staff be more effective and efficient. We are also mindful that disciplined consultancies are now significant players, and that is a huge challenge for all of us in advertising to improve.”
Read the full piece and what other industry leaders have to say in Ad Age.