Lixaida Lorenzo started her career 14 years ago at JWT San Juan where she started as an intern and through blood, sweat and tears worked her way up until becoming the Creative Director. She was a key member of the team that turned the JWT San Juan office into one of the top offices of the JWT network.

Throughout her advertising journey she has developed creative solutions for local and global brands such as Gatorade, Cadbury, Heineken, Kraft, Ford, Nestlé, Unilever and AT&T. Her work has been recognized by prestigious advertising festivals such as Cannes, Clio, One Show, Communication Arts, Ad Age and the London International Festival. This year she is judging the Clio Awards.

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